China Toy Fair


Uglydoll Introduces The Wizard of Oz, Star Trek Product Lines

imagePretty Ugly LLC has teamed with CBS Consumer Products and Warner Bros. Consumer Products to launch new Uglydoll plush toys.

CBS will feature plush characters based on the Star Trek franchise. The line is set for release next year, will feature Wage as Captain James T. Kirk, Ox as first officer Spock, Ice-Bat as chief engineer Scotty, Babo as Doctor McCoy, and Tray as communications officer Uhura.

Warner Bros. is set to create plush toys based on The Wizard of OzThe whole Uglydoll crew–including Moxy, Wage, Jeero, Babo, and Ox–will dress as the iconic characters from the classic film. This series of dolls will be previewed at Licensing Expo this summer and will launch in stores in the fall.

Disruptor Beam to Develop Star Trek Strategy Roleplaying Game

StarTrekTimelinesDisruptor Beam will produce a new Star Trek strategy roleplaying game, Star Trek Timelines. The game is a story-driven social game where fans can build their ultimate starship and crew and explore the Star Trekmultiverse with characters across many of the franchise’s eras. It is under license by CBS Consumer Products and will be released across mobile and web platforms.

Star Trek Timelines will include content and characters from Star Trek: The Original Series, Star Trek: The Next Generation, Star Trek: Deep Space Nine, Star Trek: Voyager, and Star Trek: Enterprise. Players will explore numerous galaxies, planets, and distant lands; interact with various technologies, cultures, and races; and resolve problems through combat, diplomacy, and science. The game will feature original artwork and 3D graphics.

Star Trek Skele-Treks Debut at Comic-Con

skeletreksCBS Consumer Products has created the Star Trek Skele-Treks universe inspired by Mexican culture and traditions in conjunction with Maya Studio and Spanish artist Javi Molner. CBS Consumer Products has signed National Entertainment Collectibles Association Inc. (NECA) to introduce a multi-category collection utilizing a signature artistic style.

Initial Star Trek Skele-Treks products were unveiled at this year’s Comic-Con International: San Diego. Beginning in September, NECA will roll out the first cross-category collection of Star Trek Skele-Treks products worldwide, including apparel, accessories, figures, and plush. The products feature Captain Kirk, Klingons, and the Borg. Future collections will feature other Star Trek characters.

Hasbro Releases Kre-O Star Trek Line, Stop Motion Digital Short

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Hasbro, Inc.‘s new Kre-O Star Trek line is now available at retail locations. Hasbro also released a stop motion animated short featuring Kre-O building sets and Kreon figures based on the iconic Star Trek film franchise. Fans can watch the video, with a new stand-alone Star Trek storyline, now on the official Kre-O YouTube channel. The digital short will make its television broadcast premiere May 13 at 7:30 p.m. EST on Cartoon Network.

The Kre-O Star Trek stop motion digital short animation was produced through film director J.J. Abrams’ production company, Bad Robot, with special effects for the piece created by Kelvin Optical, one of the visual effects teams also working on the soon-to-be released Star Trek Into Darkness from Paramount Pictures.

The Kre-O Star Trek line, under license from CBS Consumer Products, is based on the upcoming film Star Trek Into Darkness, in theaters on May 17, and features a variety of intergalactic space vehicles from the movie. Also featured in the line are 18 collectible Kreon figures based on iconic Star Trek characters, to be released throughout this year. The new Kre-O Star Trek line marks the unveiling of Lighttech, a light-up feature within every Kre-O Star Trek building set that allows kids and fans to bring the fantasy world of Star Trek to the next level.

The flagship item of the line, the Kre-O Star Trek U.S.S. Enterprise building set allows kids and fans the chance to build an 18-inch long star ship toy with light-up warp engines, a bridge play area and five Kreon Star Trek characters, including favorites such as Captain Kirk and Spock. A total of 11 individual Kre-O Star Trek building sets will be available this year ranging in size from 32 to 432 pieces, including four micro-build ships and one set available exclusively at Toys “R” Us.

The full line of Kre-O Star Trek building sets and Kreon figures available now from Hasbro include the following: U.S.S. Enterprise Building Set, Klingon Bird-of-Prey Building Set, Spock’s Volcano Mission Building Set, Transporter Trouble Building Set, Micro-Build Ships Assortment, Space Dive Building Set, and Kreon Figure Packs. 

KRE-O Unveils Star Trek, Transformers Building Sets at Comic-Con

The KRE-O brand from Hasbro, Inc., will showcase new figures at Comic-Con International, boldly going where no one has gone before. Based on the upcoming Star Trek sequel from Paramount Pictures, the KRE-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with Kreon figures based on Star Trek characters. Beginning on July 11, Preview Night, fans will be able to see the KRE-O Star Trek U.S.S. Enterprise set and Kirk, Spock, and Bones Kreon figures at the Hasbro Comic-Con Booth No. 3213.

Hasbro has teamed up with J.J. Abrams, director of the upcoming Star Trek sequel, to create a KRE-O Star Trek stop motion digital short. The short, produced by Bad Robot, features icons of the Star Trek saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. The teaser trailer for the KRE-O Star Trek digital short will be featured along with the upcoming U.S.S. Enterprise building set and Kreon figures in the Hasbro booth. In anticipation of the convention, Hasbro is unveiling a first-look image of the KRE-O Star Trek U.S.S. Enterprise set and the teaser trailer. Fans can view the teaser trailer now exclusively on the KRE-O brand Youtube channel.

Star Trek will mark the third major entertainment property to be featured in the KRE-O line from Hasbro. The company introduced the KRE-O brand last year with building sets featuring the Transformers characters, and this year they introduced the KRE-O Battleship line. New KRE-O Battleship and KRE-O Transformers sets will be on display in the Hasbro booth, including new KRE-O Transformers expressions: KRE-O Transformers Microchangers and KRE-O Transformers Microchangers Combiners. Fans will get a chance to snap a photo with KRE-O character statues including Transformers Bumblebee, a Battleship Alien, and Star Trek’s Captain Kirk, all with their Kreon expressions. Fans will also be eligible to receive a special edition KRE-O Battleship Battle-Boat building set sample pack, which will be distributed throughout the show while supplies last.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Mattel to Release New Series of Star Trek Die-Cast Models

Mattel, under license from CBS Consumer Products, will create a line of die-cast models inspired by the iconic Star Trek franchise in anticipation of the upcoming Star Trek movie next year.

The detailed miniatures will include the U.S.S. Enterprise, and will hit retail May next year. This deal is similar to the agreement the companies reached for the 2009 theatrical reboot. The next Star Trek movie arrives in theaters on May 17 next year.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

CBS Partners for CSI Games, Cards, and Slot Machines

CBS Consumer Products is expanding the CSI franchise by bringing  GDC-GameDevCo, Ltd. and IGT on board to develop a range of new games based on the drama franchise. Through the agreements, GDC-GameDevCo, Ltd. will produce branded board games and playing cards for the U.S. and Canada, and IGT will develop branded slot machines worldwide.

Star Trek Franchise Expands

For the first time ever, gamers will be able to play the roles of Captain Kirk and Spock in the latest Star Trek video game, Star Trek . Cooperative role-playing allows players to work together to stop a legendary enemy race bent on conquering the galaxy.

The original story line is being written by BAFTA award winner Marianne Krawczyk (God of War), in collaboration with the writer/producers of the new Star Trek films, Bob Orci and Alex Kurtzman. Digital Extremes is heading the development of Star Trek, and Paramount Digital Entertainment will be publishing the game. Fans in Los Angeles will be able to catch a sneak preview of the game at the Electronic Entertainment Expo (June 7 – 9).

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CBS Announces Plethora of TV Products From Comic-Con

Yesterday at Comic-Con in San Diego, CBS Consumer Products and its affiliates announced a slew of new products based on the Star Trek brand.

Hallmark will release a lineup of Christmas 2010 ornaments based on the Star Trek property, including Captain Kirk, Spock, Kirk vs. Spock/“Amok Time,” and the U.S.S. Enterprise from the 2009 movie. Hallmark is also giving a sneak peak at its holiday 2011 prototypes.

IDW‘s lineup of new graphic novels and comic books will include those based on Star Trek, while Rocket World has announced the release of limited-edition Starfleet I.W.G. figurines that feature Original Series accessories. Rubie’s will release a new series of The Original Series, The Next Generation, and Star Trek costumes including a Gorn mask and  Spock romper, and to promote its Starfleet Academy young adult books, due out in December, Simon and Schuster is handing out postcards for advanced reader copies.

In Twilight Zone news, Bif Bang Pow revealed four new eight-inch action figures depicting the Gremlin, Masked Man, Kanamit, and Devil. Eight more bobble heads and figurines are expected to be announced later during Comic-Con.

Photo Credit: TrekMovie.com

CBS Adds Highly Rated TV Series to Video Game Roster

CBS Consumer Products (CBSCP) announced production of two new video games based off CBS’s NCIS and the CW’s America’s Next Top Model television series. Global production for the video games is headed by Ubisoft and dtp young entertainment, respectively.

In America’s Next Top Model video game, players assume “control of one of 10 aspiring models” as she makes her way through challenges, photo shoots, catwalks, and more. The video game follows the format of the television series, with participants being voted off, and is available now on the Nintendo DS and Nintendo Wii consoles. A Canadian and Australian version have been announced, as well.

NCIS, developed by Ubisoft for worldwide release on all major consoles and internet distribution, hits shelves next year.