Through the dedication of the International Licensing Industry Merchandisers’ Association (LIMA) and the generosity of the licensing industry, the LIMA Cares campaign is well poised to raise $4 million for the Children’s Brain Tumor Foundation (CBTF), the organization’s charity of choice. LIMA expects to reach the achievement just in time for May’s National Brain Tumor Awareness Month–and the group’s commitment will continue strongly, as it works to meet its goal of raising an additional $5 million in the next five years.
As part of the 2013 LIMA Cares campaign theme, “Save the Bravest,” LIMA is encouraging all of its members and licensing industry professionals to “Tweet for the Bravest” on April 17. In addition, companies and individuals of the licensing community can invest in a tribute ad to appear in the official program distributed at the LIMA Awards Ceremony on June 18, 2013 during Licensing International Expo in Las Vegas. [Read more...]