China Toy Fair


The Sky’s the Limit with Artzooka! Craft Kits from Wooky Entertainment

From craft kits to activity books and more, Wooky Entertainment’s Artzooka! line of imagination-stimulating offerings empowers kids to create a range of artful and practical playthings and decorative accessories for hours of creative fun. Based on the energetic and ever-artistic Artzooka! TV series for school-age kids from CCI Entertainment, the new Artzooka! collection provides more inventive opportunities for kids to express themselves in clever and resourceful ways.

Check out these new additions!

  • Surprise Match Boxes: Kids can create their own mini puppets that double as secret compartments for tiny treasures–and then entertain their friends and family with plays featuring their new characters. The kit includes two “Match” boxes, a sticker sheet, and cardboard accessories.
  • Cupcake Creations: A whole new reason to love cupcakes (as if anyone needed one)! This kit lets kids turn cupcake holders into the main ingredient for creating super-cool animals for hours of play. Includes 20 cupcake molds, cardboard accessories, and a glue container. [Read more...]

Evolution and CCI Entertainment Partner on New Children’s Property

Evolution and CCI Entertainment, Ltd., will be developing Taffy Saltwater, a new animated series. The brand will be developed on all platforms and include a comprehensive licensing program. The agreement will see Evolution provide all licensing and retail development functions globally for Taffy Saltwater, while CCI Entertainment will work with Evolution to guide brand development and produce and distribute the series.

Currently in development, this animated series targets children ages four to eight and is propelled by the unstoppable imagination and vivid storytelling of a vivacious girl named Taffy Saltwater and her comical collection of beach buddies.  The series, created by Michael Paraskevas and Judy Paraskevas, encourages imaginative play and models positive writing skills through stories and relatable characters.

The series is anticipated to have a 2014 TV launch, with products at specialty retail in summer 2014 and mass retail in the fall.  Key licensing categories will include toys, dolls, figures, play-sets, apparel, accessories, swimwear, and seasonal merchandise such as beach toys and towels.

Taffy Saltwater will debut in hardcover picture book format next spring, under a newly signed deal with Michael Paraskevas and Random House Children’s Publishing, packaged by Fonda Snyder under her book packaging and management company, Alchemy Ink, Inc.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Guess How Much I Love You Series to Premiere March 23

Preschool animated series Guess How Much I Love You—The Adventures of Little Nutbrown Hare will premiere on March 23 as part of the programming lineup for Disney Junior’s launch day as a 24-hour network. 
The series, featuring 52 x 11-minute episodes, is the first adaptation of the classic Guess How Much I Love You picture book, written by Sam McBratney, illustrated by Anita Jeram, and published globally by Candlewick Press/Walker Books. CCI Entertainment holds the worldwide television distribution rights and licensing rights in Latin America, Asia, Middle East, and Africa. Candlewick Press/Walker Books holds the global TV tie-in publishing rights and the rights for licensing the series in North America and Europe, in addition to the global licensing rights for the classic picture book.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.