Warner Bros. Consumer Products has announced its roster of licensees set to celebrate the 75th Anniversary of The Wizard of Oz next year. Master toy partner Jazwares, as well as USAopoly and Mattel, are among the partners. [Read more...]
Ceaco launched its new division this summer: Brainwright–For Curious Minds. In addition to the Gamewright family games division, Brainwright will feature brainteasers, mind benders, and other items that aim to inspire right and left brain thinking, improve memory, and exercise logic skills in a fun way. Some of the Brainwright-branded items will include The Baffler, Flexi Puzzle, Hexus, and PuzzleBloxPuzzle Blox.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Ceaco is introducing a new puzzle series created by artist Chris Yates that is being described as “the most unique puzzle ever,” The Baffler. Each puzzle image in the series is randomly designed and cut into unique shapes so it is tricky to put it back together. The Baffler puzzles have no straight edges and no overlapping images.
Each of the three puzzles in the series has a unique piece count: 67 pieces, 69 pieces and 78 pieces. The puzzles featuring Yates’ creations include the “Spiral of Archimedes,” “The Nonagon,” and “Bindu Truss.” The puzzles will be available this October.
Ceaco has secured an exclusive license to produce jigsaw puzzles using paintings by Ellen Eilers, a 93-year-old country artist from Alexandria, Minn. Eilers creates her artwork at her kitchen table, painting for eight to 10 hours everyday by using household materials like drinking straws and toothpicks. Her inspiration is “simple country living.”
Ceaco is offering three different 550-piece puzzles featuring Eilers’ paintings. The puzzle series, titled Life in Calico Country, is available now.
The Joester Loria Group, the exclusive licensing agency for the Pinkalicious picture book series, is expanding the brand with a new consumer products program and a new collection of Pinkalicious merchandise. The book series includes the original book title Pinkalicious and two sequels, Purplicious and Goldilicious.
JAKKS Pacific will debut a line of “pinktastic” dolls, toys, and activity items inspired by the series. The line––available at Wal-Mart stores in the fall––will include a small doll assortment of three, a large Pinkalicious doll outfitted in fairy princess wings and a crown, a plush doll of Pinkalicious’s friend Goldie, and the Pinkalicious Activity Easel that includes pink paper, markers, glitter, and stickers.
Universal Partnerships & Licensing has signed on several new licensing partners for Universal Pictures’ and Illumination Entertainment’s inaugural 3-D CGI feature, Despicable Me. The movie is the studio’s first film from Chris Meledandri (Ice Age, Ice Age 2: The Meltdown, Horton Hears a Who!), who produces through his Universal-based family entertainment company, Illumination Entertainment.