China Toy Fair


DHX Brands Signs Character Options as Master Toy Partner on New Teletubbies

DHXMediaOriginalTeletubbiesDHX Media has appointed Character Options as global master toy partner for the new series of Teletubbies. DHX Brands, the company’s dedicated brand and consumer products arm, completed the deal.

Character Options will launch product at retail in the UK in 2016, with other territories to follow. Core categories will be plush, plastics, and bath toys.

The much-anticipated new 60-episode series of Teletubbies has been commissioned by the UK’s CBeebies and is being produced by Darrall Macqueen Ltd. It will bring a contemporary look to the property, ensuring that it is relevant for a new generation.

Play Visions Expands Global Distribution

Sands Alive, a new line of organic sand activity sets from Play Visions, has added distribution partners in Europe, South America, Australia, and Canada. Play Visions has joined forces with Goliath Games for Europe, Character Options for the UK, Macro Toys for Latin America, Hunter Products for Australia, and Incredible Novelties for Canda.

An organic compound that feels soft and doughy, Sands Alive can be molded or poured—just like real sand. It can also be packed to create paths or roadways with a rolling tool, or shaped into castles, forts, and other creations. Sands Alive will launch in February at the American International Toy Fair in New York City.

 

Techno Source to Distribute Character Options Toys in the U.S.

Techno Source, a division of LF Products, has signed a deal to distribute selected lines of toy company Character Options’ best-selling products, in the U.S. The partnership deepens the companies’ existing relationship, under which Character Options has distributed many of Techno Source’s products in the UK for nearly a decade.

Techno Source will bring to market a number of Character Options’ original and licensed toys under its Techno Source and Toy Island brands. The first products to launch under this partnership will be a Scooby-Doo toy line, as part of a licensing agreement with Warner Bros. Consumer Products.

Character Options holds the master toy license for Scooby-Doo in the UK and U.S. The Scooby-Doo products, which include figures, play sets, vehicles, plush, and goo, will be available at mass and specialty retailers beginning in the spring.