HoliDAY of Play 2015

The Care Bears Celebrate National #ShareYourCare Day with Giveaway

CareBearsNationalShareYourCareDayMediaAdvisory-September92015-FISeptember 9 is the inaugural National Care Bears #ShareYourCare Day, and to commemorate it, the Care Bears will be on location in the Bronx, N.Y., and teaming up with a local philanthropist to donate plush toys to children in need. Care Bears has also aligned with roughly 300 bloggers, known as the Care Bears #ShareYourCare Ambassadors, who will keep the conversation going to their audiences.

[Read more...]

Toys “R” Us Raises Nearly $2.2 Million to Benefit ALSF

Babies R UsToys “R” Us and Babies “R” Us raised nearly $2.2 million in in-store and online customer donations during the fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF). Established in 2005, ALSF offers support to children affected by cancer worldwide, and to date has raised more than $100 million.

[Read more...]

Toys “R” Us Children’s Fund Gala Raises $4.6 Million

toysrusLast Thursday, nearly 1,300 leaders from the toy and baby products industries came together at the Marriott Marquis Hotel in New York City to celebrate the 2015 Toys “R” Us Children’s Fund Gala. During the evening, $4.6 million was raised for the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us Inc., to aid in its mission to keep children safe and help them in times of need. The event was hosted by comedian Martin Short and featured a performance by Lenny Kravitz.

[Read more...]

Toy Industry Donates Record-Breaking Amount of Toys for Children in Need at Toy Fair 2015

TF DonationA record-breaking 44,000 playthings were donated to The Toy Bank at the close of the 112th North American International Toy Fair in February, according to the Toy Industry Association. Two hundred and seventy companies donated the items, which were valued at $612,000. [Read more...]

Spielwarenmesse eG Calls Upon Exhibitors to Donate to Charity

SpielwarenmesseegEach year, Spielwarenmesse exhibitors donate their products to charity. Spielwarenmesse eG collects these items on the last day of the fair and presents them to SOS Children’s Villages and regional institutions in Franconia.

The Spielwarenmesse eG fair team has been working with the Nuremberg SOS Children’s Village since Spielwarenmesse 2014 to give gifts to children all over Germany. That year, around 800 of the 2,700 exhibitors donated some of their products to the charity, and all in all, more than 8,000 products were collected and donated to social institutions throughout Germany. [Read more...]

Spirit Halloween to Host Annual Spirit of Children Program

SpiritofChildrenSpirit Halloween will continue its annual Spirit of Children program, which brings Halloween cheer and festivities to hospitalized children by hosting more than 84 events in conjunction with Child Life departments throughout the U.S. and Canada.

Special guests at select Spirit of Children parties will include Warner Brothers’ Batman, Saban‘s Power Rangers Super Megaforce; Nickelodeon‘s Teenage Mutant Ninja Turtles, Dora the Explorer, and Bubble Guppies; DreamWorks Animation‘s Puss in Boots, Skipper from Penguins of Madagascar, and more.

This year, Spirit of Children’s goal is to raise $5.2 million—bringing its total contribution to more than $21 million donated since the program’s inception in 2006.

Shoppers can donate to the Spirit of Children program online or in a Spirit Halloween location. The funds raised will go to the location’s closest hospital. Spirit Halloween shoppers who make at least a $2 donation will receive a Spirit of Children bracelet.

All funds raised are donated to participating Child Life departments across North America and focus on the emotional and psychological well being of hospitalized children while doctors and nurses focus on their medical needs.

TIF Seeking Toy Donations for Kids Living at Langley Air Force Base

tif_logoThe Toy Industry Foundation (TIF) is seeking toys for infants, toddlers, and teens for an early fall toy distribution at Langley Air Force Base in Virginia. Held in cooperation with Boys & Girls Clubs of America Military Services, the foundation’s giveaway, scheduled for September 18, will reach an estimated 500 kids living at the base.

Toys for the Langley Air Force Base distribution are being accepted through September 2. Companies are encouraged to complete a product donation form and send it to thetoybank@toyindustryfoundation.org or via fax to (212) 675-1328, or to contribute funds to this cause. Donors will receive a supporter badge to place on their own website.

Additional information can be found at www.thetoybank.org, and questions may be directed to Elizabeth Max, foundation program manager.

Toys “R” Us Introduces Reusable Tote Bag to Benefit Save the Children

ToysRUs.TotebagToys “R” Us has introduced an exclusive, 100-percent recyclable, reusable tote bag featuring a young child’s artwork at its stores. One dollar from the purchase of each bag will be donated directly to Save the Children‘s Domestic Emergency Fund, a global humanitarian organization that ensures the urgent needs of children are met during a crisis.

Toys “R” Us and Save the Children have also compiled disaster planning tips and checklists on the company’s dedicated safety site, www.toysrusinc.com/safety, where families can learn more about fundamental supplies for emergency kits, determining a safe location if loved ones are separated, and how to develop a communication strategy. Customers can also visit www.toysrus.com/savethechildren to view an official registry of products, including toys and games, which can be purchased and sent directly to Save the Children to be used for kids during times of crisis. Diapers, wipes, hygiene items, and other basic supplies can also be purchased from this registry.

Peaceable Kingdom Donates 6,000 Sticker Packs to Foster Care Kids

PeaceableKingdomThis past Friday, Peaceable Kingdom donated 6,000 scratch and sniff sticker packs to the Toy Industry Foundation‘s Play Your Part event, put on in partnership with CASA for Children. The event took place in Los Angeles, where 6,000 children waiting to be placed in permanent homes received care packages with toys, as well as notes of encouragement.

The Play Your Part event uses donations from throughout the toy industry to create the care packages. Peaceable Kingdom donated two scratch & sniff sticker styles: Peanut Butter and Chocolate.

Hasbro Employees Worldwide Make the Holidays Brighter for Children in Need

HasbroHasbro Inc. helped spread joy to thousands of underserved children in 35 countries through its first Global Day of Joy. The initiative empowered Hasbro’s 5,000 employees from its global headquarters in Rhode Island to its offices across Latin America, Europe, and Asia Pacific to become holiday elves and to be a part of community service projects designed to bring joy over the holidays to children in need. Team Hasbro employees volunteered with more than 100 charitable organizations worldwide.

Examples of the different types of service projects that took place on Hasbro’s Global Day of Joy included a special celebration for children in Colombia who have received life changing cleft palate procedures from Operation Smile, featuring a contest that teamed Hasbro employees with the children to “create” their greatest smile using Play-Doh; working with SOS Children’s Villages in five countries to transform outdated play areas, host special Game Day events, and deliver toys and games to the orphaned children who live there, including those in Russia, Peru, and Austria; assembly and packaging of more than 136,000 meals that were delivered to 25 food pantries and schools across Rhode Island in partnership with Outreach Inc., a U.S.-based hunger relief organization; and the delivery of tens of thousands of toys and games to charitable organizations across the globe.

During the 2013 holiday season alone, Hasbro expects to donate more than $3 million worth of toys and games to children and approximately $15 million in total philanthropic support worldwide.