Sweet Suite 2016

You’re a Box Office Hit, Charlie Brown!

unnamed-1The Peanuts Movie launched in the U.S. this past weekend to box office success. The film earned $45 million over its first weekend, and will roll out globally to 100 countries over the next six weeks.

Digital efforts leading up to the movie launch included the PeanutizeMe website. To date, more than 6 million characters have been created. The Wah Wah machine brought the iconic Peanuts “adult voice” into the digital age. There is also a designated Peanuts Movie Sticker Pack on Facebook.

Peanuts has also invaded the toy aisle, where the property hasn’t had much presence in the past, with Just Play’s Happy Dance Snoopy leading the charge. Peanuts Worldwide/Iconix Entertainment recently announced that Peanuts shorts based on the strip will be on air in the U.S. on Cartoon Network and Boomerang.

This December will mark the 50th Anniversary of A Charlie Brown Christmas, and consumers can expect to see special events surrounding this milestone, including a new TV special hosted by Kristen Bell airing on ABC focusing on the enduring power of the original special. In additional news, Snoopy will fly in the Macy’s Thanksgiving Day Parade, the Peanuts gang will star in Macy’s holiday windows, and Snoopy will serving as Macy’s 2015 Holiday Ambassador.

Sakar Celebrates The Peanuts Movie with Themed Tech, Accessories

snoopyheadphonesSakar International has expanded its collection of branded products based on the Peanuts comic strip with a new line of youth electronics, audio products, mobile accessories, and musical instruments. The line features characters Charlie Brown, Snoopy, Woodstock, and more, with updated artwork the match the style of the 3-D computer-animated comedy, The Peanuts Movie.

Developed under license with Peanuts Worldwide, the new product include earbuds, kid-safe headphones, smartphone and tablet cases, light-up message boards, binoculars, flashlights, a dance mat showing Snoopy doing his happy dance surrounded by his gang, and more. The products will be available at Target and Toys “R” Us[Read more...]

Peanuts Lands Own Island in Poptropica

The Peanuts cast has landed in Poptropica with the launch of a new island, Great Pumpkin Island. The website’s 15th island is now available to Poptropica members with Early Access and will premiere to the public on October 14.

Based on the comic property created by Charles M. Schulz, Great Pumpkin Island features the Peanuts characters as they get ready for Halloween. Throughout the Island quest, Poptropicans will experience memorable scenes from the Peanuts television special, It’s the Great Pumpkin, Charlie Brown, including visiting the pumpkin patch with Linus, trick-or-treating with the whole gang, and taking flight with Snoopy as the World War I flying ace.