HoliDAY of Play 2015

Madame Alexander and NASCAR Join Forces for New Dolls

madamealexanderThe Madame Alexander Doll Company has entered a partnership with NASCAR Team Properties to design and develop new NASCAR play doll collections, including dolls featuring superstar Danica Patrick, driver of the No. 10 GoDaddy Chevrolet SS for Stewart-Haas Racing in the NASCAR Sprint Cup Series. [Read more...]

Ridemakerz Fuels Support of New Xtreme Customz Line at Mass Retailers

For the first time in the company’s seven-year history, Ridemakerz will launch a national TV advertising campaign to support its new line of Xtreme Customz customizable toy cars, which are available now at Target and Toys “R” Us stores nationwide as well as Toysrus.com.

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