China Toy Fair


COMMENTARY: China Toy Expo Showcases Regional Toy Brands with Worldwide Potential

DreamBeyond2Toy trade shows are terrific places in which to catch a sneak peek of the next play product sure to take the marketplace by storm. Recently, I was covering China Toy Expo, sponsored by China Toy & Juvenile Products Association, which took place this past week at the Shanghai New International Expo Center in Shanghai. While the show featured plenty of toy brands that would be familiar to Westerners—many of them imported by Chinese companies for domestic distribution—there were also lots of Chinese toy manufacturers on-hand, bearing properties that they hope will do well at home.

And of course, if a product does well in its native market, one assumes there’s a good chance it will gain an international partner that will help it take the next step. Think of Lego, which began selling in Europe during the 1940s before expanding to North America during the ’60s. Not every new toy brand can be Lego, of course; however, it’s always fun to speculate on new products and their potential to become the next big global star due to built-in appeal, compelling features, etc. Here are a few domestically-made items from China Toy Expo, which in this author’s opinion, have a shot at breaking out worldwide. [Read more...]

China Toy Expo to Introduce New Products Zone for Overseas Buyers

A special zone for new export-ready products will open at 2014 China Toy Expo. The zone, located in Hall W4, will be for overseas buyers to find products quickly, and will allow buyers to visit suppliers’ booths directly to make further inquiries. Visitors to the special zone will be welcomed by English-speaking professionals and, if necessary, will be offered business-matching services in a private meeting room.

China Toy & Juvenile Products Association, the organizer of China Toy Expo, will also send updated exhibitors and products information to pre-registered buyers by email, and will match buyers’ sourcing needs with suitable suppliers before their visits.

China Toy Expo Expects Increase in Exhibitor Numbers

The 11th annual International Trade Fair for Toys & Hobby Articles, China Toy Expo, will be held October 11 to 13 at the Shanghai International Expo Center. The China Toy Expo has increased its expected number of exhibitors from 850 last year to more than 1,000 this year.
To make visits to China easier, a visitor guide will be sent to the pre-registered buyers before the event. The guide will include expo information and travel tips.

Visit China Toy Expo website www.china-toy-expo.com/en for more information. For exhibitor questions, contact Kent Luo at Luoliping@tjpa-china.org, or call 86-10-66038881.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.