The China Toy & Juvenile Products Association (TJPA) reports that as of June 18, China Toy Expo is already 95 percent sold out, with a larger number of toy suppliers and manufacturers of dolls, wooden toys, playground equipment, and more waiting to be allocated stands. The TJPA has enlarged the scale of this year’s fair from 10 exhibition halls to 12, in order to satisfy demand.
Over 50,000 professionals of the toy, baby, and licensing industries visited the trade shows organized by the China Toy & Juvenile Products Association (CTJPA) in Shanghai from October 14 to 16: China Toy Expo, China Kids Expo, and China Licensing Expo. This attendance represents a 26 percent increase compared to the previous year. Alsina, editor of the Spanish magazine Juguetes B2B (specializing in the toy industry in Spain) and member of the International Toy Magazine Association (ITMA), attended these three trade shows to witness the latest trends and developments of the industry in China.
The toy market is very dynamic in China, and has a consumer (the parents) increasingly interested in products that provide educational value to their children. The kids, in turn, are increasingly interested in licensed products. China Toy Fair, which has been held for the last 12 years–and is the largest international toy fair in mainland China and the third largest worldwide–was celebrated simultaneously with the China Kids Expo (childcare sector) and the China Licensing Expo (licensing sector).
Juguetes B2B, a professional communication magazine specializing in the toy industry in Spain, attended the three trade shows to give informational coverage of the latest trends in the industry that will shape the Chinese market next year. The strategy of holding the three exhibitions simultaneously makes perfect sense, given the synergies that occur between the three different sectors. For instance, the licensing business has a large influence in the toy industry, with licenses for baby care products as well. Therefore, celebrating the events at the same time is an interesting opportunity for the professionals. [Read more...]
Toy trade shows are terrific places in which to catch a sneak peek of the next play product sure to take the marketplace by storm. Recently, I was covering China Toy Expo, sponsored by China Toy & Juvenile Products Association, which took place this past week at the Shanghai New International Expo Center in Shanghai. While the show featured plenty of toy brands that would be familiar to Westerners—many of them imported by Chinese companies for domestic distribution—there were also lots of Chinese toy manufacturers on-hand, bearing properties that they hope will do well at home.
And of course, if a product does well in its native market, one assumes there’s a good chance it will gain an international partner that will help it take the next step. Think of Lego, which began selling in Europe during the 1940s before expanding to North America during the ’60s. Not every new toy brand can be Lego, of course; however, it’s always fun to speculate on new products and their potential to become the next big global star due to built-in appeal, compelling features, etc. Here are a few domestically-made items from China Toy Expo, which in this author’s opinion, have a shot at breaking out worldwide. [Read more...]
A special zone for new export-ready products will open at 2014 China Toy Expo. The zone, located in Hall W4, will be for overseas buyers to find products quickly, and will allow buyers to visit suppliers’ booths directly to make further inquiries. Visitors to the special zone will be welcomed by English-speaking professionals and, if necessary, will be offered business-matching services in a private meeting room.
China Toy & Juvenile Products Association, the organizer of China Toy Expo, will also send updated exhibitors and products information to pre-registered buyers by email, and will match buyers’ sourcing needs with suitable suppliers before their visits.
The 11th annual International Trade Fair for Toys & Hobby Articles, China Toy Expo, will be held October 11 to 13 at the Shanghai International Expo Center. The China Toy Expo has increased its expected number of exhibitors from 850 last year to more than 1,000 this year.
To make visits to China easier, a visitor guide will be sent to the pre-registered buyers before the event. The guide will include expo information and travel tips.
This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.