China Toy Fair


Funko and Mindstyle Form Alliance with Sights on China and Southeast Asia

PopAsiaFunko and Mindstyle International have reached an agreement for a strategic alliance in greater China and southeast Asia. The new alliance will build on Funko’s existing position globally and create new growth opportunities.

Funko will retain creative, marketing, and sales responsibilities for its portfolio of iconic collectibles, which include its Wacky Wobbler Bobble-Heads, Wisecracks, Mystery Minis, and the ultra collectible Pop! Vinyl Figures. Mindstyle—a global creative, development, and manufacturing company based in China—will bring strong product development with Pop! Asia and premium product lines, local distribution, and a history of initiatives for the Asia market.

CBME China in Shanghai Features More than 2,400 Participating Brands

The 14th Shanghai International Children Baby Maternity Industry Expo (CBME China) welcomes local and international suppliers to showcase their latest products through Thursday at the Shanghai New International Expo Centre.

The event features 2,428 brands from 1,751 exhibitors across 166,680 square meters of exhibition space. Participating brands include Chicco, Hallmark Babies, Mattel, OXO, Teletubbies, and more. The range of maternity products covered extends beyond toys and accessories, to strollers, healthcare, and more.

This year’s CBME China offers private meetings to help buyer meet one-on-one with top suppliers, as well as leading chain stores and online retailers for children, baby, and maternity products. In addition, there will be presentations from government representatives to discuss the latest guidelines and laws covering milk importation, social media marketing, and retail store development strategy, among other topics.

Messe Frankfurt and GDTA to Organize Guangzhou Trade Shows

Messe Frankfurt (HK) Ltd and the Guangdong Toy Association (GDTA) have signed a letter of intent to join forces in organizing the Guangzhou International Toy and Hobby Fair and the Guangzhou International Stroller and Baby Product Fair starting next year.

The GDTA acts as an industry voice to communicate with the Chinese government and coordinate with the government for industry research and survey projects. It also organizes the Guangzhou International Toy and Hobby Fair.

Trade show organizer Messe Frankfurt is responsible for Ambiente, Christmasworld, Paperworld, and Tendence. It has exhibition and collaboration experience with different industry associations and government bodies in greater China.

Report for Spielwarenmesse 2014 Is Now Available

SpielwarenmesseegSpielwarenmesse eG has released a report showing the main trends for the toy industry this year, which are identified as Fit4Life, Retromania, Mini Is King, and TechToys.

Among the report’s findings from Spielwarenmesse 2014, China had the largest number of international visitors, the total number of visitors from all around the world increased by more than 3,000, and 50 more suppliers exhibited baby and infant articles compared to last year.

An online version of the full report can be viewed and downloaded at the Spielwarenmesse website.

China Toy Expo to Introduce New Products Zone for Overseas Buyers

A special zone for new export-ready products will open at 2014 China Toy Expo. The zone, located in Hall W4, will be for overseas buyers to find products quickly, and will allow buyers to visit suppliers’ booths directly to make further inquiries. Visitors to the special zone will be welcomed by English-speaking professionals and, if necessary, will be offered business-matching services in a private meeting room.

China Toy & Juvenile Products Association, the organizer of China Toy Expo, will also send updated exhibitors and products information to pre-registered buyers by email, and will match buyers’ sourcing needs with suitable suppliers before their visits.

TIA Presents Toy Safety Seminar for Chinese Manufacturers

Toy Industry Association (TIA)tia_logo[1] will co-present a Toy Safety Seminar on October 18 in Shanghai, China as part of its ongoing commitment to industry education. Since 1996, the TIA has conducted such seminars to provide factories with information on the most up-to-date U.S. standards, testing, and conformance requirements. This year, representatives from the TIA, along with experts from Consumer Product Safety Commission (CPSC) and the industry, will share their practical understanding of the requirements. CPSC Chairman Inez Tenenbaum will also give  key presentation.

The upcoming Toy Safety Seminar will cover key toy safety information and U.S. compliance requirements such as:

  • U.S. toy safety standards and regulations, including recent legislative changes and their impact on Chinese manufacturers and suppliers.
  • The role of the CPSC as the lead U.S. government body responsible for monitoring and enforcing toy safety in the U.S.
  • Necessary elements of a factory quality program.
  • Emerging issues and hazards and how they are being addressed.
  • Ensuring material safety and reporting.

Hape Announces Contest for ASTRA Retailers

Hape North America, a leading worldwide toy manufacturer, has announced a contest giving one ASTRA retailer a chance to win a trip for two to China. Hape will select a winner who will travel to Shanghai and Ningbo. During the trip, the winner will stop by Hape’s manufacturing campus, which produced more than 8.6 million toys in 2011.

For a chance to win the trip, ASTRA retailers must submit a photo of their best four-foot section of Hape merchandised product to marketing@hapetoys.com by May 15.  One retailer will be announced at Hape’s booth (No. 216) during the Cocktail Reception on Monday, June 11 at ASTRA Marketplace in Baltimore, Md.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Report: Toys Imported into U.S. Dropped 9 Percent in September

Toys imports into the United States dropped 9 percent in September year-over-year, according to figures from The Journal of Commerce/PIERS. September was the eighth straight drop for toys coming into the U.S. The drop in container volume is attributed mostly to China.

The 60,616 20-foot-equivalent units arriving at ports in September, according to measurements by PIERS, marked a 7.6 percent year-to-date drop—or 30,430 fewer containers—from the same period last year. To date, 89 percent of overall inbound toy shipments this year have originated in China (including Hong Kong). China’s market share is down 2 percent compared to 2010, while toy shipments from Vietnam have grown 82 percent between 2001 and 2010. A full analysis of the JOC/PIERS findings is available online at www.joc.com.

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CPSC to Open Consumer Product Safety Office in China

The Consumer Product Safety Commission will set up its first office outside the United States in China in an effort to reduce the number of dangerous products reaching the American market.

Commission head Inez Tenenbaum told reporters Monday the office also aims to make it easier for the U.S. to raise concerns with the Chinese government about product safety problems, including toxic metals in toys. Tenenbaum said choosing China as the commissions first overseas location made sense because 45 percent of the consumer products and 90 percent of all toys sold in the United States come from China and Hong Kong.

The CPSC office, to be located within the U.S. Embassy in Beijing, will have two employees to start, an attache and a safety specialist, who will work with their Chinese counterparts and help educate Chinese manufacturers about American product standards, Tenenbaum said.

Li & Fung President Says China’s Low Cost Era is Over

President and executive director of Li & Fung, Ltd., Bruce Rockowitz, told audience members at the Reuters Consumer and Retail Summit that he believed that the low-cost era in China was likely over. Rockowitz said China was moving into “an era for higher prices,” citing greater commodities prices and labor costs.

Despite growing costs, Li & Fung will continue half of its production in China, switching to sourcing from China’s cheaper interior to its coastal area as infrastructure in the interior grows with high-speed railways.

Li & Fung said that China would continue to be its biggest sourcing country, followed by Vietnam. Despite China being its biggest sourcing country, Rockowitz said the top 100 retailers only accounted for 10 percent of total domestic retail.