Sweet Suite 2016

CTJPA Releases Hotel Information Ahead of China Toy Expo

ChinaToyExpoThe China Toy & Juvenile Products Association (CTJPA) has released information on hotels for guests planning to attend China Toy Expo, taking place on October 20 to 22 at Shanghai New International Expo Center in Shanghai. Most of the hotels selected by CTJPA are located roughly 15 minutes from China Toy Expo by car, with bus service available between the hotels and the expo center.

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China Toy Expo Returns for Three Days in October

ChinaToyExpoChina Toy Expo will take place from October 20 to 22 at Shanghai International Expo Center, at the same time as China Kids Expo and China Licensing Expo. Hosted by China Toy & Juvenile Products Association (CTJPA), the combined shows will feature 1,400 factories and roughly 200,000 toys, games, preschool supplies, and baby products aimed at global buyers.

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Auldey Toys’ Parent Company Acquires U17.com

Alpha logoGuangdong Alpha Animation and Culture Company Ltd. (Alpha), the parent company of Auldey Toys North America, has acquired U17.com, a Chinese platform for original comics and animation. Through this partnership, U17.com will convert Alpha’s animation, films, games, and other entertainment products to its platform.

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Moose Enterprise and Local Police Seize More than 150,000 Counterfeit Shopkins in China

MooseToysMoose Toys took aggressive action on July 27 to protect its popular Shopkins brand. Together with local police, the company’s agents raided two Chinese manufacturers located in Yiwu, China, resulting in more than 150,000 counterfeit Shopkins toys being seized by local police.

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KFC Promotion with UglyDoll to Launch in China

窗口萌萌哒-确认2The Uglydoll brand has secured a retail promotion partnership with KFC China through its Asia licensing agent Global Pursuit, which will see Uglydoll premiums distributed with kid’s meals at more than 4,000 KFC restaurant locations throughout mainland China. The KFC Uglydoll promotion is set to run through this month.

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Traditional Chinese Toy Exports Increase Year-over-Year and Month-over-Month

ChineseToyAnimalAccording to the China Toy & Juvenile Products Association, China’s traditional toys—a category that includes dolls, educational toys, puzzles, electric trains, and toy musical instruments—saw a 1.7 percent year-over-year increase in exports, as well as a roughly 63.87 percent month-over-month increase for April. Exports totaled about $984.4 million, accounting for 64.4 percent of China’s total toy exports for the month.

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Toy & Hobby China and Baby & Stroller China Receive Positive Feedback from Attendees

Toy&Hobby,ChinaToy & Hobby China and Baby & Stroller China wrapped up on April 10 at the Poly World Trade Center Expo. The three-day events ran from April 8 to 10, and according to a report from the organizer, attracted 40,012 visitors and 1,001 exhibitors. This number was up 5 percent and 7.4 percent, respectively, over the events’ previous editions.

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Q&A with Billy Lagor, Senior Vice President and General Manager, Asia-Pacific at Hasbro

Billy LagorThe Toy Book (TTB): What kind of marketing promotions are going on in the region in anticipation of Chinese New Year?

Billy Lagor (BL): We have significant promotional activity surrounding Chinese New Year. This consists of a substantial range of marketing activity to engage our shoppers and consumers, similar to what happens during the holiday season in the U.S., and development of unique products designed with a Chinese New Year theme or to meet specific Chinese New Year product expectations. See below for some examples from the past two years.
Microsoft Word - HASBRO AND THE CHINESE MARKET - Billy interview








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Ubisoft Pushes Further into China with PlayStation 4 Titles

Ubisoft.logoUbisoft will release a number of titles from its popular franchises for the PlayStation 4 (PS4) computer entertainment system in China, where the PS4 console will be available starting on January 11. Ubisoft’s releases will include Trials Fusion and Rayman Legends: Rayman.

Trials Fusion will retain many elements from the original Trials game, while enhancing the experience with new game play elements, such as a physics-based trick system and new social features. As for Rayman Legends: Rayman, the latest installment adds new characters and environments, as well as an updated soundtrack.

SCEI Launches PlayStation Business in People’s Republic Of China

SONY COMPUTER ENTERTAINMENT AMERICA LLC LOGOSony Computer Entertainment Inc. (SCEI) will launch its PlayStation 4 (PS4) and PlayStation Vita (PS Vita) in the People’s Republic of China on January 11. Along with the release of the two systems, SCEI will offer an after-sales service to ensure Chinese users have a smooth and positive experience on PlayStation.

Along with SCE Worldwide Studios, 70 third-party software developers and publishers plan to deliver a stream of software titles to gamers in China. In addition, a variety of titles created by Chinese game developers will be available on PlayStation.

In cooperation with modian.com and business partner Shanghai Oriental Pearl Suole Culture Development Ltd., SCEI will actively provide support to Chinese game developers to bring their content to PlayStation platforms.