China Toy Fair


Frito-Lay and Activision Reveal the Finalists for First-Ever Fan-Selected Skylanders Hero

SkylandersNameHeroStarting today, fans can pick their favorite of three new Skylanders characters as part of the Choose and Name a New Hero contest, a joint promotion between PepsiCo‘s Frito-Lay North America division and Activision Publishing Inc. The winning character will appear in the upcoming Skylanders Trap Team game, slated for release in North America this October.

From now until June 13, kids ages 13 years and up can visit www.fritolay.com/skylanders to vote for their favorite of the three finalists, which are: [Read more...]