Chorion has secured its first major multi-rights deal with German broadcaster Super RTL. The channel has acquired 50 x 11’ minutes and 2 x 22-minute specials of Chorion’s preschool series Octonauts, with a second window to play on Disney Germany. The deal combines TV, home entertainment, and licensing and merchandising rights for the brand. The TV series is planned to debut in Germany on Disney Junior this summer and on Super RTL this fall. The deal follows the agreement with Disney U.S. for the premiere of Octonauts on Disney Junior next year.
At Brand Licensing Europe, Chorion introduced the newest addition to the Little Miss family, Little Miss Princess. Adorned with a crown and pink all over, Little Miss Princess is fashion-ready and sweet as sunshine. The company is showcasing Little Miss Princess-inspired fashions, accessories, and homewares designed for girls and young adults at BLE. The Little Miss Princess book title, published by Egmont in the UK and others around the world, will be available next spring along with a range of accessories and apparel.
Additionally, Chorion has secured a number of new licensing deals for the Mr. Men and Little Miss brand. Digital Goldfish will launch new Mr. Men and Little Miss apps globally at the end of October, debuting first in the UK and U.S. In France, Cesar will launch new plush, Pixi is producing a range of new plastic toys and figurines, and Jouceo will launch a range of toy products for sale through kiosks and toy stores.
Chorion has announced a range of new products featuring Spot as he celebrates his 30th anniversary this year.
In the U.S., BBC America will release Spot Goes to School in August and Spot’s Magical Christmas in October. Chorion has also signed a new licensing deal with Zoobies who will make a Spot product to be featured on QVC for “Christmas in July.” Master toy licensee Kids Preferred is expanding its Spot product line to include puzzles, backpacks, bath toys, and wooden toys, which will be released in 2011.
In the UK, master toy licensee, Rainbow Designs will introduce an expanded range of products including puzzles and wooden toys for 2011. Additionally, an exclusive birthday party is planned for August 5 in London for parents and children.
Additional book titles for Spot from Warne include a 30th anniversary special edition of Where’s Spot?, Spot’s Birthday Balloon, and Spot’s Little Library. Touch and feel books, a book and plush set, and an 18-button sound book are planned for the holiday season.
Chorion has announced that the first wave of Olivia consumer products will hit store shelves in the U.S. starting with back-to-school 2010.
Global master toy licensee Spin Master will support its range of Olivia preschool girls’ toys with a major TV advertising campaign and promotional in-store marketing programs. Other categories for the upcoming Olivia launch will include games, publishing, puzzles, novelty, DVDs, apparel, and accessories. Plans are in place for dedicated Olivia sections at retailers such as Toys “R” Us, Target, Barnes & Noble, and Borders. International consumer products are scheduled for a 2011 release with TV tie-in books paving the way in key markets.
Chorion, through its Copyrights subsidiary, is expanding its licensees, retail programs, and product lines for The World of Beatrix Potter across the U.S., UK, Australia, and Asia. The property now has a roster of more than 350 licensees and retail programs around the world.
Pottery Barn Kids in the U.S. will expand its Peter Rabbit range in 2011. Australia will see a cross-category launch in Toys “R” Us stores, featuring Peter Rabbit infant apparel, bedding, toys, feeding, and hard goods such as strollers and high chairs beginning in August.
Frederick Warne & Co., Ltd, owner of the Beatrix Potter property, and Chorion are creating a new animation based on Beatrix Potter’s famous characters, including Peter Rabbit, Jemima Puddle-duck, Benjamin Bunny, and Mr. Jeremy Fisher. The animated TV series will be distributed internationally.
Chorion has picked Haven Licensing to be the agent for its brands Olivia, The World of Eric Carle, and Noddy. The agreement is for Australia and New Zealand. Haven is already sub-agent for Beatrix Potter in the region, and Chorion’s Mr. Men and Little Miss.
Chorion has signed a deal with TysToyBox.com to launch an Olivia shop at the e-tailer’s website for North America. TysToyBox.com will feature new Olivia products, including exclusive personalized T-shirts and DVDs based on the animated preschool series. Olivia merchandise will be available on Ty’s Toy Box shop in Canada later this year. [Read more...]