Mattel Wants You to Help Take a Bite Out of Chocolate Bunny Extinction

Mattel’s North American team has week kicked off an Easter program called Save the Bunny.

The chocolate bunny has been an Easter tradition for more than 200 years, but the future of this holiday icon is… well, melting. This Easter, Mattel, the Endangered Chocolate Bunny Commission (ECBC), and celebrities such as Chris Harrison, Stephen Collins, and Kate Flannery, have come together to Save the Bunny with a special hare-raising and entertaining PSA.

Help support our chocolate friends and sweeten up Easter baskets with toys at www.savechocolatebunnies.com. Visitors to the site have the opportunity to win a Mattel toy, download exclusive coupons on toys from Mattel brands, and win grand prize money.