China Toy Fair


From Factory to Shelf: An Inside Look at Target’s Holiday Toy Merchandising Strategies

Walking into the toy section of a store like Target during the holiday season can be overwhelming for shoppers, who are faced with toy aisle upon toy aisle of great products to choose from. Thousands of additional products can be found online. Those that make it onto store shelves during the season are often thought of as the crème de la crème, and being chosen for Target’s shelves can bring tremendous success to a toy manufacturer.

Stephanie Lucy, Target’s vice president of merchandising, chats with Elizabeth A. Reid of The Toy Book to talk about holiday merchandising strategies, how it makes its toy selections, and what Target is doing to become a top destination for holiday shopping.

The Toy Book: Let’s paint a picture of how great toys get to Target. How far in advance do you plan for each holiday season?

Stephanie Lucy: We actually start looking for content for the holiday season in September or October the year before. For example, we are going to market right now to look for products for next holiday season.

TB: So, how do you pick the toys? When you are at market, what do you look for?

SL: First of all, it starts with us evaluating what is currently working at Target—what’s selling and what’s not—and ensuring that we understand what the guest is interested in. Beyond that, it really is strong partnerships with our vendors. We do business with the largest toy manufacturers around the world. So, it’s sitting down with them and understanding what they believe the hottest toys are going to be, and what they believe content should look like for the year to come.

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The Toy Insider’s Hot 20 Toys for the Holidays

Have you seen The Toy Insider‘s Hot 20 toy picks for this holiday season? You can get a quick rundown by watching the video above, which shows some of the Hot 20 toys that are sure to be on kids’ wish lists this year.

For a full list of the Hot 20, click here.

The Toy Insider will also release an extended list of 110 toy recommendations for the holiday season in the November 17th issue of Woman’s Day, on newsstands November 1. Plus, even more recommendations will be posted on www.thetoyinsider.com.

For more information, visit www.thetoyinsider.com, follow @thetoyinsider on Twitter, or become a Fan on Facebook at www.facebook.com/toyinsider. The holidays are approaching!

A Little “Magic Dust” Goes a Long Way

The Magical Tale of Santa Dust – A Christmas Tradition, written by Patricia Cardello, tells a tale of two small children who, on Christmas Eve, sit by their window eagerly awaiting the arrival of Santa, only to be bypassed on his yearly journey.

The book is based on a tradition Cardello started with her children, then told to children in her neighborhood, and explains the common question of “How will Santa know where I live?” Each book is packaged with one pouch of “Santa Dust,” a magical potion used by children worldwide to help guide Santa and his reindeer to their door. Children sprinkle their Santa Dust, leave milk and cookies for Kris Kringle, and hope to awake to presents the next day.

The Magical Tale of Santa Dust is the first in a series of books written by Cardello, and is available for purchase at www.magicdusts.com.

Giantmicrobes Introduces Food Poisoning Plush, More for the Holidays

Ever wondered what food poisoning would look like in plush form? Well wonder no more, Giantmicrobes, Inc.—designers of collectible toys inspired by the microscopic world—is releasing new editions to its educational toy line.

The new products, like all Giantmicrobes products, includes the toy modeled on electron micrographs, enlarged a million times, and includes the micrograph image as well as information about the microbe it represents. The collection spans more than 100 microbes, including Common Cold, Brain Cells, Bed Bugs, and more.

On November 5, the company released Food Poisoning and Diarrhea, as well as Nibble the Bed Bug vinyl figure. Each vinyl figure comes with an animation flipbook and an action-pose sticker.

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Free Shipping Day to be Held on December 17

The third annual Free Shipping Day, created by Freeshipping.org, has been scheduled for December 17. Free Shipping Day is a one-day shopping event that allows consumers to browse merchants who will offer free shipping and guaranteed Christmas Eve delivery. So far, said Freeshipping.org CEO Luke Knowles to InternetRetailer.com, 125 online merchants have signed up to participate this year. Knowles expects that more than 1,000 retailers will sign up for this year’s event. Last year, more than 750 merchants listed their free shipping offers on the website, and Knowles estimates that 35,000 purchases were made.

According to Knowles, any merchant can list its free shipping offer for free on Freeshippingday.com and all retailer logos will appear on the home page. For more information, visit www.freeshippingday.com.

Would you postpone your holiday shopping until December 17 to save on shipping?

CandyRific Introduces New M&M’S Products for Christmas

CandyRific is introducing M&M’S products featuring Red, Green, Yellow, and Blue for the 2010 holiday season.

The 3-in-1 M&M’S Christmas Candy Gift Set comes with a working M&M’S watch, Etch-A-Sketch, and Sticker Stamper, as well as three fun size packs of M&M’s candies. ($10.99)

Red sits atop of a nicely wrapped present in the M&M’S Ornament Dispenser Christmas Gift Set. When you pull his arm, candies dispense out of the bottom of the gift. The gift set includes an M&M’S ornament, available in red or green, and a fun size pack of M&M’S. ($8.99)

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