Q&A with Willie Wilkov, Chief Marketing Officer, Tomy International

Willie Wilkov CMO TOMYThe Toy Book (TTB): Which licenses do you anticipate will be key drivers in 2015?

Willie Wilkov (WW): 2015 is a big year on the license front for Tomy. We are proud to have the opportunity to work with Disney on two new Disney•Pixar movie properties–Inside Out and The Good Dinosaur– as well as the new Disney Junior TV show Miles from Tomorrowland. While we expect these new licenses to be key drivers for us in 2015, we have a portfolio of licensed properties that perform for us year after year, and we are anticipating growth in those brands as well. John Deere is an evergreen brand with a loyal following that is perennially one of our strongest selling lines company-wide. Our partners at Sega and The Pokémon Company International continue to bring new fans into their incredibly popular franchises, Sonic Boom and Pokémon, with fresh, engaging content, giving us so much to work with in our toy development. In the classic play arena, we see both Chuggington Wooden Railway and Chuggington StackTrack continuing to provide that first train experience for kids and growing with them through their love of train and construction play, while Lamaze maintains its stronghold as a leader in the infant developmental toy aisle. [Read more...]

TOMY Launches Megabuild Junction For Kids to Show Off Cool Combos

MegabuildJunctionWith Megabuild Junction, TOMY provides a new resource for showcasing layouts, providing building instructions, and inspiring fans to explore ways to combine their Chuggington StackTrack playsets and track pieces.

At Megabuild Junction, users can find helpful suggestions and tricks courtesy of Chuggington’s toy team experts. Through photos and videos, they can also see what TOMY’s designers and other families have created, as well as share photos of their own builds, which will be posted on TOMY’s Facebook page. Users are also invited to join conversations taking place in social media.

Tomy Sets Guinness World Record for Tallest Toy Train Track

TOMY INTERNATIONAL TRAIN

Tomy, the maker of the Chuggington StackTrack Railway System, set a Guinness World Records title for Tallest Toy Train Track on Saturday. The record-setting train track, constructed with Chuggington StackTrack—a durable die-cast railway system that enables kids to build vertical toy train layouts—towered 17 feet 4 inches tall. In order to set the Guinness World Records title for World’s Tallest Toy Train Track, Tomy Master Builder Jason Moreno and his helpers needed to construct a layout utilizing the Chuggington StackTrack die-cast railway track that met or exceeded 9 feet 8 inches in height, and a commercially available Chuggington StackTrack die-cast railway train had to travel from the top of the track all the way down to the bottom. Hundreds of kids and their families watched in anticipation and were delighted as the engine completed its journey down the spiraling StackTrack tower.

Moreno constructed the larger-than-life toy train layout as part of the Grand Centennial Parade of Trains in Vanderbilt Hall in New York City’s Grand Central Terminal. The building began at 8:00 a.m. and was completed at 1:00 p.m., in time for the Guinness World Records adjudicator to authenticate the record-setting event and present the certificate to a delighted Tomy crew.

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