China Toy Fair


Disney Consumer Products Halloween Trends and Fun Facts

i-qdtZwdd-MDisney Consumer Products has unveiled trends and fun facts about Halloween:

  • The first Halloween costume appeared in 1911.
  • The first Minnie Mouse and Mickey Mouse costumes were introduced in 1932.
  • More than 2.1 million kids will be super heroes this Halloween.
  • Spider-Man has been a top-five costume for the last 10 years.
  • Fifty percent of families will carve a pumpkin.
  • In years with theatrical releases, up to 10 million lightsabers have been sold in a single year.
  • $350 million will be spent on costumes for pets.
  • Cinderella has been the most popular costume in Disney Store history.
  • Disney’s Frozen was ranked number one most searched Halloween costumes.
  • Sofia the First was the top selling costume at Disney Store last year.

Hasbro and Disney Enter New Strategic Merchandising Relationship for Disney Princess and Frozen

DisneyPrincessesHasbro Inc. has entered a new strategic merchandising relationship with Disney Consumer Products for the Disney Princess and Frozen properties. The agreement gives Hasbro global rights, excluding Japan, to develop dolls based on Disney Princess stories and characters including Cinderella, Beauty and the Beast, The Little Mermaid, and Frozen beginning in 2016.

“We are delighted to have been selected by Disney Consumer Products to develop dolls for the Disney Princess and Frozen franchises,” said Hasbro President & CEO Brian Goldner. “Our strategic thought leadership and innovation has led to the steady growth of our girls business over the past several years, demonstrating that we have a true understanding of girls globally and how today’s girls want to play. [Read more...]

Disney Magical World Is a Universe of Fun for 3DS

DisneyMagicalWorldLast Friday, Disney Magical World launched for the Nintendo 3DS system. Players create a personalized avatar and customized dream life, and then embark on a 3D fantasy adventure across a main central plaza, as well as four surrounding worlds inspired by Alice in Wonderland, Cinderella, Aladdin, and Winnie the Pooh.

Along with interacting with iconic Disney characters, players can run a café to earn in-game coins, set off on ghost-hunting quests, and even visit friends’ towns via the StreetPass feature. Developed by Bandai Namco Studio Inc., Disney Magical World offers various opportunities for creativity and customization: With more than 1,000 items, players can hone design skills to create personalized Disney-themed outfits, accessories, and furniture. [Read more...]

COMMENTARY: Costumes Aren’t Just for Halloween

Halloween may be over, but costumes are still alive and well in many households. I don’t know about you, but I definitely got more than one night’s use out of my costumes as a kid. In fact, we had a whole dress-up box full of Halloween costumes, dance recital outfits, wigs, tutus, etc. My mom would find extras at yard sales or after-Halloween clearance sales. My neighborhood friends and I used them all year long, whether playing house, coming up with plays and performances (that our parents graciously endured), or just for the fun of it. Here are a few fun costumes that kids can enjoy any time, inspired by some of my favorite disguises of Halloweens past: [Read more...]