China Toy Fair


Zynga Partners with Toys for Tots for Giving Campaign

Zynga kicks off the Oh, What Fun! giving campaign just in time for the holiday season. The in-game charitable drive will benefit the Toys for Tots program that will bring toys and games to less fortunate children across the U.S. Players will be able to contribute directly through in-game purchases within participating games until December 31. 100 percent of the purchase price will go directly to Toys for Tots.

Seven of Zynga’s games, including Words With Friends, FarmVille, CityVille, CastleVille, Draw Something, Bubble Safari, and Pioneer Trail, will allow players to purchase certain items, complete quests, and send text message donations to benefit the fundraiser.

For more information, visit toysfortots.org or www.zynga.org

Hasbro Brings Zynga Brands to Life

Hasbro, Inc., in collaboration with Zynga, will bring some of the world’s most popular digital game brands to life with a new line of games based on Zynga’s Words With Friends, FarmVille, CityVille, and Draw Something brands. The line will hit store shelves this month at most major U.S. retailers and will also be available globally this fall in the U.K., Australia, and Canada.

With the new games, fans can choose from FarmVille inspired characters in the Hungry Hungry Herd game to see who can gobble up the most apples, race to build their dream cities in the CityVille Monopoly game, play their best word combinations in the Words With Friends game, and showcase their artistic abilities in the Draw Something game.

Each of Hasbro’s Zynga games takes features and game play from Zynga’s digital games and transforms them into an engaging experience for family and friends to share in person. Many of Hasbro’s Zynga games also include digital values to help enhance players’ online or mobile game play. With purchase of Hasbro’s Zynga Words With Friends or Words With Friends Luxe games, players get access to a bundle of digital features, including Word-O-Meter, The Count, and Tile Pile to boost their online or mobile Words With Friends experience. With purchase of Hasbro’s FarmVille or CityVille games, parents can redeem Farm Cash to keep their digital farms growing strong in Zynga’s FarmVille game or City Cash to continue their building adventures in Zynga’s CityVille game.

For more information, visit: www.hasbro.com/zynga.