CJ Products and Discovery Consumer Products entered into a licensing partnership for a series of Animal Planet Pillow Pets folding plush and Dream Lites. Pillow Pets Animal Planet Cubs will be available next year.
CJ Products will be creating an exclusive line of plush products featuring characters from the popular animated TV series, My Little Pony: Friendship Is Magic, under license from Hasbro Inc. The line will include Twilight Sparkle and Rainbow Dash as foldable Pillow Pets, Dream Lites, plush backpacks, Sling Paks, and FabTablets universal tablet holders.
My Little Pony Pillow Pets will be available in June at www.pillowpets.com as well as at select retail stores nationwide.