CKE Restaurants Holdings, Inc., parent company of Carl’s Jr. and Hardee’s restaurants, and Warner Bros. Pictures announced a promotional partnership for the theatrical release of Man of Steel, in theaters June 14. The upcoming promotion includes advertising, in-restaurant merchandising, online marketing, collectors’ cups, kids-meal toys, and a still-secret new burger.
From Warner Bros. Pictures and Legendary Pictures, Man of Steel stars Henry Cavill in the role of Clark Kent/Superman. A young boy learns that he has extraordinary powers and is not of this Earth. As a young man, he journeys to discover where he came from and what he was sent here to do. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind.
Catch the latest “Man of Steel” details on Carl’s Jr.’s and Hardee’s’ Facebook pages (www.facebook.com/carlsjr and www.facebook.com/hardees) and Twitter feeds (www.twitter.com/carlsjr and www.twitter.com/hardees).