China Toy Fair


Tinga Tinga Tales Producers Set Up Children’s Fund

Co-producers Classic Media and Tiger Aspect Productions of new animated preschool series Tinga Tinga Tales have announced the establishment of the Tinga Tinga Tales Fund, devoted to enriching the lives of children in Africa primarily through education. To kick off the new partnership, Classic Media and Tiger Aspect Productions have agreed to contribute a portion of their net profits from the Tinga Tinga Tales brand to the fund. The companies are also encouraging all Tinga Tinga Tales partners to participate and contribute, and some key contributions have already been made. Tiger Aspect and Classic Media have a goal of 100 percent participation by partner companies.

Already on board is Safaricom, Kenya’s leading integrated telecoms company, in partnership with Citizen TV, signing on to sponsor the Tinga Tinga Tales series in Kenya as well as setting up The More You Know! The More You Grow! campaign to support the enhancement of primary education. On behalf of Tinga Tinga Tales, Safaricom has committed to building 48 new school classrooms in some of the most underprivileged districts in Kenya.

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Classic Media Names Licensees for Guess with Jess

Classic Media announced preschool toy manufacturer Fisher-Price, home entertainment distributor Nelvana Enterprises’ Treehouse Presents, and The Licensing Shop, Inc. as anchors of the consumer products program for its new CGI-animated preschool television series, Guess with Jess.

Master toy partner Fisher-Price will debut the Guess with Jess line in Canada in fall 2011, Treehouse Presents will distribute Guess with Jess on DVD, and The Licensing Shop has been named licensing representative to oversee the brand in Canada.

She-Ra Celebrates 25th Anniversary With New Products

In honor of She-Ra‘s 25th anniversary, Classic Media has announced new DVDs and collectible products. Mattel will release commemorative collectibles on MattyCollector.com, including a She-Ra action figure. Additionally, the first season of She-Ra: Princess of Power (20 episodes) will be released on DVD, iTunes, and Hulu. A collector’s edition box set, She-Ra: The Complete Series 25th Anniversary Edition, featuring all 93 episodes will also be released and will include collectible stickers, episode guides, and an iron-on decal. She-Ra: Princess of Power was an animated series that began airing in September 1985.

Classic Media to Represent Voltron

World Events Productions (WEP) and Classic Media have announced the re-launch of the Voltron brand in celebration of the 25th anniversary of the original Voltron series, which first aired on television during the 1984-1985 television year. Effective immediately, Classic Media is to helm international distribution and worldwide merchandising and licensing for Voltron.

As the first step in reintroducing the Voltron brand to fans, an all-new animated television series is being created. The series, Voltron Force, is the first original franchise-related television content in 10 years and is scheduled to debut on Nicktoons in 2011, with WEP and Classic Media producing along with Hollywood production company Kickstart Productions (Wanted, Wolverine and the X-Men).

New Distribution Deals for Tinga Tinga Tales and Guess with Jess

Classic Media’s Tinga Tinga Tales, a co-production with Tiger Aspect Productions in association with HomeBoyz, launched on CBeebies in February and is set for its U.S. debut on Playhouse Disney next spring.

The animated preschool show, inspired by traditional African folktales and the Tinga Tinga art of Tanzania, has announced new international deals, including ABC (Australia), Rai (Italy), Mini Mini (Poland), YLE (Finland), ViaSat 1, Can Family (Ghana), True Visions (Thailand), RTE (Ireland), NRK (Norway), SVT (Sweden), TVB (Hong Kong), JCC Al Jazeera Children’s Channel (Middle East), Canal Panda (Portugal), and France TV (France).

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Capcom Mobile Releases New “Where’s Waldo?” Mobile Game

Capcom Mobile and Classic Media are releasing Where’s Waldo? In Hollywood, the sequel to last year’s Where’s Waldo? mobile phone game.

In the game, players join the search for Waldo through a series of Hollywood-themed adventures. The mobile game features multiple search-and-find games based on scenes from the book series, and five mini games such as Tic-Whack-Wizard, Odd One Out, and Slide Puzzles. As the hunting progresses, players can unlock bonus content and earn in-game awards.

Where’s Waldo? In Hollywood is currently available for download on most North American carriers. Visit Capcom Mobile or the Where’s Waldo’s mobile website for more details.

Walker Books Announces New Where’s Waldo Publishing Program

Classic Media has appointed The Walker Group, consisting of Walker Books UK, Candlewick Press, and Walker Books Australia, to create a new global publishing program for the popular Where’s Waldo? books.

This first-ever spin-off program for Where’s Waldo? will feature new material that will be released across a variety of formats. The new range, to debut in 2012 in honor of Waldo’s 25th birthday, will be designed to complement the original Where’s Waldo? collection, which was designed by Martin Handford.