China Toy Fair


Cloud b Enforces Intellectual Property Rights Against Counterfeits

CLOUD B LOGOCloud b has expanded a worldwide campaign to protect its products, including Twilight Turtle and Twilight Ladybug toys and books, from the numerous sellers of counterfeits and infringements. Responding to consumer notifications and complaints about the counterfeits, Cloud b has filed formal reports with European and U.S. Consumer Protection Agencies.

So far, the company has concluded numerous settlements with and won lawsuits against the sellers of the infringing products in Europe, the U.S., Canada, Australia, New Zealand, and other countries. In addition, Cloud b has worked with customs offices worldwide and has had shipments of counterfeits confiscated and destroyed.

Denmark retail chain, Dansk Supermarked, was required to destroy its inventory of infringed Twilight Turtle toys and to never again sell any unauthorized copies of Cloud b products after it was discovered by Cloud b to be selling counterfeits.

Cloud b Introduces Nighty Night Owl

Cloud b, the creators of the Twilight Turtle and Sleep Sheep products developed to help children sleep, added a new character to their collection of sound soothing plush. The Nighty Night Owl-Smart Sensor is a sleep-inducing cuddly owl that features the Cloud b smart sensor technology.

Just like the newest version of Sleep Sheep-Smart Sensor, Nighty Night Owl-Smart Sensor responds when the baby vocalizes. When the baby awakes in the middle of the night crying, this product restarts its soothing soft sounds of nature or the reassuring sound of a mother’s heartbeat with a sound activated sensor. It’s the perfect companion for a calm and restful night for both baby and parents.

COMMENTARY: Preparing for Baby, Part 2

Preparing for baby’s arrival can be overwhelming, but shopping for adorable new things is just fun. Especially when those new things include sweet new toys! I am particular to Lamaze’s toy line for infants, because they incorporate developmental features designed to engage a baby’s senses through various forms of play. Some of my daughter’s favorite items as an infant were Lamaze products. It doesn’t hurt that they’re just so darn cute and colorful.

Franky the Hanky WhaleTwo of my favorite new Lamaze toys are Franky the Hanky Whale and Push Along Peanut. I fell in love with Franky when I spied him in Tomy’s booth at Toy Fair in February, and knew I had to have him for my son. Designed for 9 months and up, Franky helps develop baby’s motor skills via put in-take out play. A number of colorful, soft handkerchiefs can be placed into the top of Franky’s head, and come out his mouth. A variety of textures with ribbon loops and crackly tail and fins keep baby engaged.

Lamaze PeanutPush Along Peanut also helps develop motor skills for 9 months and up. This elephant on four wheels gets baby moving as he pushes and pulls it along. The high contrast colors and a variety of textures (and a squeaker inside) keep baby coming back for more.

Cloud b’s Bubbly Bunny is a super sweet toy that goes from day to night, great for travel and trips to Grandma’s house or just as a special friend to keep at home. It can be used to soothe infants, but I could see this remaining a must-have through toddlerhood. It bubblybunnyplays four comforting sounds: friendly giggles, soothing winds, a relaxing lullaby, and calming ocean waves, that can be activated with push-buttons and includes a volume control feature. It also has two sleep timer options (23 minutes and 45 minutes) and is super soft to the touch.

Another item I was recently introduced to is the Comfy Cradle Slip-On Pillow. I’d never seen comfycradlepillowanything like this before, and it’s a really great idea. At first glance it sort of looks like a water wing (you know, those inflatable things kids wear on each arm in the pool to help them stay afloat?), but it’s basically a super soft pillow that you wear comfycradleactionon your arm while feeding your baby. It’s recommended for up to 12 months. It’s brilliant because you can get up and move around, switch seats, answer the phone, or reach for the TV remote (come on, like you never catch up on a show while feeding your baby), without disturbing baby’s comfort. It offers gentle support to baby’s head and neck while feeding, and is machine washable. It can be adjusted with a Velcro strip, and then once you have it the way you like it, you can just slip it on and off each time you use it.

Check back regularly for more baby product reviews from Jackie. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

 

COMMENTARY: Toys Are More Fun Than Candy

Mattel’s North American team recently kicked off an Easter program called Save the Bunny, which launched with a clever celebrity PSA. The concept is to promote giving toys, rather than copious amounts of candy, for Easter. As part of the promotion, consumers who visit www.savechocolatebunnies.com will have a chance to win a Mattel toy every day this month, download exclusive coupons on toys from Mattel brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, and win grand prize money.

As a parent and someone who loves toys, I whole-hardheartedly agree with this idea. Not only does my 3 year old not need a giant chocolate bunny, gallons of jelly beans, and piles of fluffy marshmallow chicks (OK, I’ll admit this is making me hungry), but I know from experience that I won’t actually let her eat it all, and I’ll end up eating it, which isn’t exactly part of my summer bikini plan (though I’m pregnant, so what’s the difference, right?). Anyway, she will have a lot more fun if I limit the candy to a few of her favorites, and fill that basket—er, strongly suggest the Easter Bunny fill that basket—with toys!

For retailers, signage suggesting spring/summer toys to fill Easter baskets should already be up, but it’s not too late! Many consumers wait until the last-minute to shop, especially with the holiday coming earlier this year. A special display of spring-like, small, basket-sized items makes shopping easy and promotes quick sales. The pharmacies already do this, toy stores should too! [Read more...]

Military Families in San Diego Receive Toys and Games from Toy Industry Foundation

Nearly 1,000 children of military personnel stationed in San Diego, Calif., were treated to a toy giveaway on March 2 by the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services

Families stationed at Naval Base Coronado were joined by marine families from nearby Camp Pendleton for a fun-filled day of play, crafts, entertainment, and food. The children were gifted with brand new toys and games donated by toy manufacturers from across the nation.

The event was the first of many toy giveaways to be held on military bases this year as part of the joint TIF/BGCA Play Comforts program–the first-ever national toy distribution program to serve every branch of the military. Now in its fourth year of operation, the program has provided more than $3.5 million in toys for children residing on U.S. military bases.

Gifts distributed at this event were donated by Barb-a-Mel Books, Cartamundi, Cloud B, DuneCraft, Elenco, GANZ, Gibout Toys, Hasbro, Kidz Toys, Lee Magic Pen, LEGO, Look Out World, Mattel, MindWare, RBI Toys, Squishable, TMI Toy Marketing International, and Wonder Forge.

Cloud B Announces New Advisory Board

Cloud b has appointed several new members to the company’s advisory board of pediatricians, parents, bloggers, and sleep specialists. Cloud b works closely with a diverse group to help provide feedback on their products and input on best practices to provide peace of mind to parents while soothing, comforting, and communicating with children.

The 2013 Cloud b Advisory Board will include Audra Wilford, founder of MaxLove; Dan Nessel, founder and editor in chief of DadDoes.Com; Dr. Laura Sergis; Kim West, a licensed clinical social worker; and Natalie Diaz, founder of Twiniversity.com and Multiplicity Magazine.