Report: More Than Half of Children Own a Toy Based on a Virtual World

Moshi Monsters

Dubit Research has released a new study focused on the popularity of toys based on online worlds. The study looked at Disney’s Club Penguin, Mind Candy’s Moshi Monsters, Build-a-Bearville, Poptropica, and Webkinz.

In the survey of 500 kids, 55 percent of children owned a toy from at least one of these games. Disney’s Club Penguin took the top spot with 32 percent of children owning a Club Penguin-branded toy. Moshi Monsters was a close second with 24 percent, followed by Build-A-Bearville (16 percent), Webkinz (5 percent), and Poptropica (2 percent).

Most of the surveyed children, 73 percent, had played at least one of these online games, with half having played Club Penguin and 47 percent stating that they have played Moshi Monsters.

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Disney Introduces Slate of New Video Games at E3

Disney Interactive Studios, a division of Disney Interactive Media Group, announced a potpourri of new video games at this year’s E3 Expo in Los Angeles, Calif.

Titles at Disney’s E3 booth include TRON: Evolution, Disney Epic Mickey, Pirates of the Caribbean: Armada of the Damned, and Disney Guilty Party, among others. New video games based off of the Kingdom Hearts, Club Penguin, Toy Story 3, Pixar’s Cars, Disney Fairies, Disney Channel, and Disney Sing It! franchises will also make appearances.

For a full list of announced games, along with descriptions, click here.