China Toy Fair


Aquarius Entertainment Signs Agreement with Hasbro, Expands into Toys and Games

LLC2NMRDC_PLAY24Aquarius Entertainment Merchandise (aka NMR Distribution America) has transitioned from a poster, calendar, and gift vendor to a toy and games gift resource. Its top-performing products include playing cards and puzzles in the game category and desk top standees, lunch tins, and tin signs in the gift category. A DC Comics board game is currently in development.

My Little Pony poster displayer, exclusive to Hot Topic stores.

My Little Pony poster displayer, exclusive to Hot Topic stores.

Recently, Aquarius entered into a licensing agreement with Hasbro to create a range of collectible classic lunch box tins, playing cards, tin deck sets, funky chunky magnets, and posters and décor featuring Hasbro’s classic brands, such as My Little Pony, Transformers, Mr. Potato Head, G.I. Joe, Monopoly, and Candyland. Products are now available on specialty retail shelves.

Aquarius/NMR also holds licenses including Marvel, the Beatles, Coca-Cola, and more.

Expanded Partnerships for Lionel Means More Licensed Trains

LionelLionel has expanded its partnerships with Warner Bros., Coca-Cola, and Peanuts. As a result of these agreements, this year will see a number of new G-Gauge and Ready to Run O-Gauge train sets, including Frosty the Snowman, Coca-Cola Holiday, and Snoopy Railways. The model train maker also enjoys a new license with Crayola.

“Lionel Trains is bringing the nostalgia of iconic train sets to the hearts of fans of all ages,” said Howard Hitchcock, SVP/GM of Lionel. “By securing new licenses and expanding partnerships to grow our G-Gauge and Ready to Run O-Gauge platforms, we’re putting trains from familiar and beloved brands into the hands of children of all ages.”

NRF to Welcome Walmart President, CEO as Keynote at Retail’s BIG Show 2013

The National Retail Federation has announced that Bill Simon, president and chief executive officer of Walmart U.S. will keynote Retail’s BIG Show, held from January 13 to 16 at the Jacob K. Javits Center in New York City. Simon’s keynote, titled “A Job to Do: Retail’s Role in an American Renewal,” is scheduled for Tuesday, January 15 at 8:30 a.m.

In his keynote address, Simon will make the case that leadership from within the retail industry is needed now more than ever when it comes to issues like the economy and job creation.

Retail’s Big Show and Expo serve as the world’s leading retail event, bringing 25,500 retail executives and vendors from more than 75 countries together for educational and networking opportunities. The convention has been ranked as one of the Top 200 events in North America, as well as one of the 50 fastest-growing events. Other speakers will include executives from Coca Cola, Belk, Sony, and Deloitte.

The Toy Book’s Toy Report 12/14/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/14/09.

To view click here.