Future of Play debuted MagicMeeMees, a new line of collectible figures. MagicMeeMees respond to motion and light thanks to the figures’ built-in technology, and allows kids to interact with other MagicMeeMees characters. The first season has 24 characters to collect—eight available now as single packs, and four more, which will come exclusively with the first four play set lands of MeeMeeopolis. In addition, 26 blind bag food items, Yummee Surprises, are available to purchase.
Marvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.
The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]
CBS Consumer Products unveiled a lineup of new licensees who have signed on to expand Star Trek’s merchandising program with dozens of new product lines inspired by the iconic intergalactic franchise. From Spin Masters’ remote controlled vehicles to Wooden Expressions’ Tridimensional chess set, fans will get to relive, share, and celebrate the Star Trek franchise in many ways.
In celebration of Star Trek’s 50th anniversary, the merchandising program includes domestic and international partners that will contribute to a landmark year for the franchise. The new licensees will pay tribute to both the legacy and the future of Star Trek across key categories. [Read more...]
Whether it‘s seashells at the beach, multi-colored rocks, or big colorful feathers, kids love to collect odds and ends. For more than a decade, toy companies have cashed in on this quirky habit by introducing toy lines with small price points and big collectibility. In 2016, collectible toys are projected to get smaller in size, but larger in variety and number. With many new offerings already lined up, kids will have a lot more to choose from. [Read more...]
Activision Publishing Inc. will launch a mobile card battle game, Skylanders Battlecast, which brings cards to life through a free-to-play mobile adventure set within the Skylanders universe. The game offers aspects ranging from collectability to strategic card combat, online PvP, and a single-player campaign. Players can create a team of their favorite heroes and master strategic card combinations.
Disney Store has all-new collections and limited editions set to launch at this year’s D23 Expo 2015, the Disney fan event held at the Anaheim Convention Center from August 14 to 16. Located within the Disney Consumer Products Pavilion at D23 Expo, the Disney Store shop will feature new and exclusive products, and will be unveiling new items celebrating favorite characters each day throughout the weekend.
Highlights of the new collections include:
A few months ago, I wrote a commentary about trends occurring in the world of licensed action figures. Since then, I worked on a longer piece for The Licensing Book, the sister publication of The Toy Book, looking at the process in between attaining a license for a movie, TV show, etc., and the production of the final toy. Licensed collectible figures was a fascinating subject to write about, and I am eternally grateful to all of the toy company officials who took time out of their busy lives to answer my unending barrage of (mostly) annoying questions.