Imports Dragon has received the worldwide rights and a collectibles license to a new National Hockey League (NHL) figures line. The new line will debut with 3-inch figures, 6-inch figures, and 10-inch deluxe figures of select NHL players as part of the first series’ launch this fall.
A few months ago, I wrote a commentary about trends occurring in the world of licensed action figures. Since then, I worked on a longer piece for The Licensing Book, the sister publication of The Toy Book, looking at the process in between attaining a license for a movie, TV show, etc., and the production of the final toy. Licensed collectible figures was a fascinating subject to write about, and I am eternally grateful to all of the toy company officials who took time out of their busy lives to answer my unending barrage of (mostly) annoying questions.
In April, Funko will release Disney Heroes vs. Villains Mystery Minis, a new blind box series made up of six Disney heroes and six Disney villains packaged individually. Each hero in the set has a villain counterpart, e.g., Ariel and Ursula, Anna and Marshmallow, Peter Pan and Captain Hook, etc.
The rarity scale is 1/12, making the chances for each figure roughly equal.
Funko has announced a variant cover for its Marvel Collector Corps debut box, Marvel’s Avengers: Age of Ultron, which ships in April. The variant will highlight the first edition of Marvel’s new series, Guardians Team Up Meet the Avengers, and will be exclusive to Marvel Collector Corps. [Read more...]
Brandberry has joined forces with Flux Animation Studio to develop Furmaids, and is searching for broadcast partners around the globe, in addition to a toy partner. Furmaids are magical animals that transform into animal/mermaid hybrids when they enter the water. The brand features themes of transformation, exploration, and cooperation—with an ecological twist. [Read more...]
Funko has collaborated with Marvel on a new subscription box service, Marvel Collector Corps, featuring exclusive collectibles, apparel, and accessories from major events in the Marvel film and comic book universe. The debut box ships in April and will feature items from Marvel’s Avengers: Age of Ultron, including an exclusive 6-inch Iron Man Hulkbuster Pop! vinyl collectible. [Read more...]
Madame Alexander will debut a special limited edition Disney’s Frozen Elsa doll at FAO Schwarz in New York City. Designed using the iconic, 21-inch Madame Alexander Cissy doll, the new collectible Elsa features detailed costuming and is decorated with 5,000 hand-applied Swarovski crystals.
She also holds a Swarovski crystal snowflake in her hand, and snowflakes adorn Elsa’s platinum braided hair.
Orders can be placed by calling FAO Schwarz at (212) 644-9400, x3043. Each doll is custom-made for a suggested retail of $5,000.
More than six million Shopkins characters have been sold in less than four months, as estimated by Moose Toys. As such, the company will air freight additional Shopkins products to meet the holiday demand.
Moose launched Shopkins in July and built brand awareness with short-form video content featuring the Shopkins world, which led to the YouTube community posting its own Shopkins videos, including popular blind bag reveal videos. Season Two, which will feature more than 140 new characters and four new themes, is expected to hit shelves shortly. The new themes will include Baby Bits, Shoes to Choose, and more.
Moose Toys has kicked off the retail launch of Mutant Mania, a new collectible toy line featuring wacky, mix-and-match wrestlers. Each customizable figure is created using an interchangeable head, torso, and legs, so kids can swap out a piece to create a new mutant wrestler.
The line includes a Mutant Masher vehicle, a Rampage Arena play set, and more than 120 characters to collect. The Mutant Mania Rampage Arena lets kids put their built-up wrestlers to battle, and even launch them into the ring.
Available exclusively at Toys “R” Us, Mutant Mania is intended for kids ages 5 and up.