China Toy Fair


Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Jakks Teams Up with Skechers for New miWorld, Cabbage Patch Kids Toys

JakksJakks Pacific Inc. has entered a long-term licensing agreement with Skechers USA Inc. to manufacture, distribute, and market a line of toys and products inspired by the Skechers and Twinkle Toes brands. The agreement encompasses multiple product categories, including collectibles, dress-up, and role play.

Jakks will launch a miWorld Skechers play set, allowing kids to build and design their very own Skechers mini replica store, and to play in ways that are authentic to the lifestyle footwear brand. The play set will be compatible with the miWorld Mall DreamPlay app, which brings the miWorld play sets to life on smartphone and tablet devices. [Read more...]

DST’s Retro Spider-Man Web-Swings Out of the Past

Retro-Spider-Man1Diamond Select Toys (DST) will release a line of gift sets inspired by Marvel Comics‘ The Amazing Spider-Man’s earliest appearances, including his original “circle suit” costume that dates back to 1973. Crafted by EMCE Toys, this retro Spider-Man will have removable head and costume, allowing additional heads, hands, outfits, and accessories in the set to turn him into Daily Bugle photographer Peter Parker, or a more comical version of the super-hero.

The 1970s-style Spider-Man figure will come packaged in a reproduction window box inside a larger collector case. Additional outfits and parts will come packaged on an adjacent display tray. The case will also contain a miniature booklet outlining the history of the character.

Future DST figures will include Captain America, Iron Man, and Wolverine, each with alternate outfits and parts. Aimed at the collector’s market, each set is limited to 3,000 pieces. Spider-Man will be on store shelves during the latter part of the year, although pre-orders are currently being taken.

The Trash Pack Sells Over 500K During Easter Week in Canada

TrashPack LogoAcross Canada, Imports Dragon posted impressive numbers during Easter weekend, breaking yearly sales records with the Trash Pack brand. Over 500,000 Trashies were sold over the course of the weekend, marking the beginning of a new Easter trend.

Each collectible Trashie figurine comes in three different colors and is named after some rotten delight found in the garbage. There are more than 100 Trash Pack characters to collect per series, including rare, ultra-rare, and glow-in-the-dark Trashies.

“If the trend continues as it has across the world, we can expect some more amazing results for series 5 and 6 coming out this summer and fall, respectively,” said Véronique Léonard, brand manager at Imports Dragon.

Funko Kicks Off Hikari Fridays for New Collectible Line

Phil.April23.HikariTMNTFunko is introducing its new Hikari line, which consists of collectible, clear Sofubi Vinyl figures. These are extremely limited, with each piece run ranging from 500 to 5,000 pieces. Each Hikari piece includes a hand-numbered card to prove both its authenticity and rarity.

Every Friday, Funko will announce a new Hikari Japanese Vinyl figure, and hold a Hikari Friday giveaway on its social media channels, with winners receiving the first piece in the announced Hikari’s limited run.

For the first-ever Hikari Friday, Funko is featuring its Metal Mix Leonardo Hikari Vinyl Figure, which is limited to 500 pieces worldwide.

More coverage on Funko’s new Hikari line can be found in the recent-published commentary, These New Japanese Toys and Games Aren’t Just for Kids, Part 2.

COMMENTARY: These New Japanese Toys and Games Aren’t Just for Kids, Part 1

Phil.April18.2014.1I may not be the biggest aficionado of Japanese pop culture, but I do consider myself a fan, having devoured lots of manga and anime over the years. What I also appreciate are the toys: Japan has some of the most exquisitely-made action figures and giant robots ever made, and in their native land, these items are generally aimed at adults.

Now when it comes to toys and games, Japan has long enjoyed a healthy foothold in North America—think of all the Pokémon, Hello Kitty, and Power Rangers products that have made their way over. So far in 2014, that trend has continued, with several new properties either just launching or expected to launch soon. But these are Japanese imports, meaning they’re sophisticated enough for grown-ups, even if they look like they’re for kids. [Read more...]

Flightplan Aims Higher with On The Nose, Wave Two

ForeverAmber.jpgFlightplan Collectibles will deliver Wave Two of its On The Nose line of commemorative, 1/6 scale statuettes for aviation enthusiasts beginning this spring. The first series of Wave Two went into production in mid-February, and includes Tropical Trollop and Forever Amber.

Compared to Wave One, the second wave features a more compact package, larger certification cards, and seated statues that come already attached to the base for greater stability. The second series of Wave Two will go into production in May for delivery in July, and will feature Going My Way and Lucky Lady.

Moose Toys Is Going to the Birds with Little Live Pets

Moose Toys Little Live Pets New York Toy FairMoose Toys is launching Little Live Pets, a new line of collectible and interactive pet birds available at retail this fall. Each Little Live Pets bird looks and acts like a real pet. They respond to touch, fit easily in the palm of the hand, and make more than 40 different sounds, including tweeting, chirping, and whistling popular nursery rhymes.

Little Live Pets also have a chatter back recording feature, which allows kids to talk to their bird and hear it talk back. There are eight birds in all, each with unique feather markings, and the line includes a bird cage for perching them. Little Live Pets are suitable for kids age 5 and up.

Ghostbusters Celebrates 30th Anniversary with Licensing Program

Ghostbusters Minimates, from Diamond Select Toys

Ghostbusters Minimates, from Diamond Select Toys

Ghostbusters, one of the most successful film franchises of all time, will be celebrating its 30th  Anniversary next year. Sony Pictures Consumer Products (SPCP) will launch an all new program targeting the core fan base with products in categories such as apparel, toys, construction, collectibles, and publishing through partnerships. SPCP will participate in events and engage in new partnerships sure to excite fans new and old.

SPCP has partnered with pop culture art gallery, Gallery 1988 to create a traveling art show designed by top artists, which will include their interpretations of Ghostbusters over the last 30 years. Limited-edition screen prints and posters will be available during each stop of the tour, which will conclude at Comic-Con International in San Diego.

Some of the global toy, publishing, and apparel licensees supporting the anniversary are Mattel Inc., IDW Publishing, World Tech Toys, Quantum Mechanics, Factory Entertainment, Diamond Select and Medicom Toys, Mad Engine, Titan Figures, Uniqlo, Kientai, and BCI. Funko and Underground Toys will produce collectibles and novelty products.

COMMENTARY: Nightmarish Christmas Gifts Delight Burton Fans This Season

While my folks are tuning into the Hallmark channel for the sappy Christmas movies that make them cry year after year, and my niece and nephew obsess over Buddy from Elf, I’m still stuck on a classic Christmas favorite that is often misappropriated by Halloween: The Nightmare Before Christmas. The movie isn’t called A Dream Before Halloween. For me, that’s enough reasoning to say it is, in fact—no matter how creepy—a Christmas movie.

Nightmare Before Christmas MonopolyUSAopoly will bring this cult classic into homes this holiday season in a whole new way with Monopoly: The Nightmare Before Christmas Collector’s Edition. Players can buy, sell, and trade iconic movie locations, such as Jack’s Tower, Oogie Boogie’s Casino, Sally’s Alley, Dr. Finkelstein’s Laboratory, Town Square Fountain, and (my favorite) Spiral Hill. This completely customized game features imagery of all the greatest characters from the film, with Jack and Sally front and center, as well as six collectible pewter tokens, including Jack’s Skull, Sally, the Mayor’s Hearse, Oogie Boogi, Zombie Duck, and Evil Teddy. Just like the classic, this game is designed for two to six players ages 8 and up and is sure to please all Nightmare fans. [Read more...]