China Toy Fair


On the Hunt with Jordan Hembrough

When you step inside Hollywood Heroes in Westwood, N.J., you can literally smell the nostalgia (for those of you who are unfamiliar, nostalgia smells similar to dust-covered cardboard and childhood memories—but like, in a good way). In the collectible toy shop, bright lights beam down on glass cases displaying superhero relics with more than 40 years under their utility belts, making these toys anything but child’s play.

Owner of Hollywood Heroes and star of the reality TV show Toy Hunter, Jordan Hembrough poses with a plush version of himself.

Owner of the shop and star of the Travel Channel series Toy Hunter, Jordan Hembrough is an expert in the art of toy collecting, with more than 25 years of professional experience dealing toys. However, toys were always an integral part of Hembrough’s life. From schoolyard selling, Hembrough entered the big-time after college, when he secured a job as a buyer for StarLog, a chain of science-fiction-focused retail stores. Despite a lack of business background, Hembrough eventually went on to launch his own company, Hollywood Heroes. “I had the passion, and I think sometimes passion will drive you more than a business plan,” he says. [Read more...]

Lionel Tracks Offers Fans a Central Terminal for Rail-Related Information

LionelLionel Trains, the model train company, has unveiled Lionel Tracks, a digital destination for locomotive enthusiasts. Lionel Tracks aggregates train-related content across categories, from rail culture and history to modeling updates, making it a one-stop site for fans, hobbyists, and collectors of all ages.

It works using a content hub developed by RED Interactive Agency, which tags information, photos, and videos into categories such as culture, history, hobbies, locomotives, and tech. This newest effort allows families and even historians to find news about rail culture around the world.

Tonner Gets into the Action with Lady Action

Lady ActionTonner Doll Co. Inc. has developed a new 16-inch Lady Action collectible doll through a partnership with Captain Action Enterprises. The Lady Action British Superspy doll recently debuted at New York Comic Con at the Javits Center in New York City and will be showcased at the American International Toy Fair in February, as well as the Tonner Collectors Convention in May.

Since Lady Action was introduced in 2007 as part of the Captain Action line, she has been scheduled to appear in the upcoming Captain Action comic series, Codename: Action, published by Dynamite Entertainment. Caption Action: The Animated Series is also currently in development with Gang of Seven Animation.

This collectible doll, also known in reality as Niki Sinclair, daughter of an adventurer and now part of the A.C.T.I.O.N. Directorate international spy organization, will be available to fans and collectors in comic shops nationwide as well as through online retailers and at tonnerdoll.com in May.