Out of the Blue Enterprises Acquires Colorforms

Out Of The Blue Enterprises.logoOut of the Blue Enterprises is planning an extensive new toy line, animated series, and digital apps based on its newly acquired legacy brand, Colorforms. New products in the line are expected to debut at retail next fall, based on popular brands including Nickelodeon’s Dora the Explorer, Bubble Guppies, Spongebob Squarepants, Teenage Mutant Ninja Turtles, Peter Rabbit, Pete the Cat, and Daniel Tiger’s Neighborhood.

Colorforms Brand LLC, the new division of Out of the Blue, is showcasing its new Colorforms toy line to retailers at the Fall Toy Preview in Dallas this week.

University Games Acquires Briarpatch Inc.

UniversityGameslogoUniversity Games will acquire the assets of Briarpatch Inc., a manufacturer of preschool specialty games and puzzles based on popular literary properties such as I Spy and Fancy Nancy.

The merger will increase University Games’ domestic revenue by approximately 20 percent. Additionally, the Briarpatch licenses will augment University Games’ Colorforms business. University Games will begin shipping Briarpatch products this month.

John Donofrio and Martine Redman founded Briarpatch in 1991, and Donofrio will join University Games in a consulting role.

Colorforms: A Touch of Nostalgia

Colorforms 60th anniversary set

The Colorforms brand is celebrating 60 years of creation by releasing new products to match today’s generation.

What do you get when you put two artists together? In at least one case, you get a “sticky” concept of classic shapes that allow imaginations to run free.

In 1951, Harry and Patricia Kislevitz were given flexible, paper-thin vinyl by a friend who manufactured pocketbooks. Curiously, they began experimenting with the vinyl, cutting shapes and placing them on the bathroom walls in their New York City apartment. They noticed the vinyl stuck to the semi-gloss paint, but could also be removed and rearranged, so the two left a pair of scissors and pieces of vinyl in the bathroom so guests could make their own creations.

With that, the Colorforms concept was created. This month, the brand is celebrating its 60th anniversary, with the launch of a special-edition Colorforms set, FAO Schwarz display, an iPad/iPhone app, and more.

[Read more...]