China Toy Fair


Crayola and Nickelodeon Renew Licensing Partnership

Crayola-LogoNickelodeon and Crayola have announced a multi-year renewal of their licensing partnership to develop products based on the network’s preschool hit animated series. Under the social expressions agreement, Crayola will develop and produce Color Wonder Markers, Giant Coloring Pages, and Coloring and Activity Books for Dora the Explorer, Bubble Guppies,Go, Diego, Go!, Team Umizoomi, SpongeBob SquarePants, and Teenage Mutant Ninja Turtles. The new Nickelodeon and Crayola products will be available at mass retailers this fall.

 

 

Lawless Entertainment Seals Deal with Galison/Mudpuppy

Lawless Entertainment announces the conclusion of a deal with Galison/Mudpuppy, on behalf of The Little Prince. First published in 1943 by French aviator Antoine de Saint-Exupéry’s, The Little Prince has sold more than 200 million copies worldwide and continues to maintain sales more than one million each year.

Mudpuppy, a division of Galison Publishing, will develop puzzles, a locked diary, colored pencils, and stencils, utilizing art from The Little Prince. The merchandise will initially debut in the U.S. in January and in May in the UK, Australia, and New Zealand.  Additional items will be released in August of next year in the U.S. and December in the UK, Australia, and New Zealand.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.