Kidrobot Inc. Signs Deal with Commonwealth Toys and Novelty Co.

YummyWorldxKidrobotLogoKidrobot Inc. has signed Commonwealth Toys and Novelty Co. as a new toy licensee for its specialty brand, Yummy World.  Yummy World products, which launched in 2006, consist of food-inspired plush toys and key chains. Commonwealth will create a line of products targeting a broad distribution and focused on Sprinkle Tree, a sweet and savory city that Yummy World friends call home.

“We’re excited to work with Kidrobot on Yummy World and look forward to bringing the colorful and collectible line to a larger audience.  We’ll work closely with Kidrobot to maintain the quirky, unexpected aspects of the brand as we create fun products that kids of all ages will love,” said Alec Kessler, executive vice president of Commonwealth.

JLK Brand brokered the deal between Kidrobot and Commonwealth and will continue to add licensing partners for the Yummy World brand in games, apparel and accessories, home furnishings, and more.

Voting Opens for 2014 Toy Industry Hall of Fame Inductees

HallofFame2014logoThe Toy Industry Association (TIA) has opened its annual ballot to determine the next inductees into the Toy Industry Hall of Fame. The voting period will extend to September 13. This year’s candidates were chosen from a slate of 24 highly-qualified nominees submitted for consideration by members of the Hall of Fame (HOF) Committee. All of the nominees left notable marks on the North American toy industry.

Living candidates for induction into the Toy Industry Hall of Fame included:

  •     Jill Barad, former CEO, Mattel
  •     Horst Brandstätter, president and sole owner, PLAYMOBIL/geobra Brandstätter GmbH & Co. KG
  •     Thomas Chan, chairman and CEO, Playmates Toys Inc.
  •     Joel Glickman, founder, K’NEX Brands
  •     Bruce Raiffe, president, Gund, division of Enesco, LLC

Candidates for posthumous induction into the Toy Industry Hall of Fame included:

Responses are due by September 13. Designated points of contact at TIA member companies, former Hall of Fame inductees, and recent TIA Board members are invited to rank their choices in the living and posthumous categories.

The inductees will be honored during the Toy of the Year (TOTY) awards ceremony on February 15 at the Grand Hyatt Hotel, which officially launches Toy Fair Week in New York City.

ASPCA to Launch Toy Line with Commonwealth Toy & Novelty

The American Society for the Prevention of Cruelty to Animals (ASPCA) entered into an agreement with Commonwealth Toy & Novelty Co. Inc. to develop a line of plush toys and accessories. The line will aim to replicate the experience of adopting a shelter pet, bringing the ASPCA’s mission to a new generation of animal advocates. The line is set to launch by the end of the year.

Commonwealth Toy & Novelty Co. Inc. joins a robust roster of ASPCA licensees including Firestar Diamond Inc., American Greetings Corporation, Eyewear Inventions LLC, European Home Design Inc., and Williams-Sonoma Inc.’s PBTeen and West Elm brands.

The Toy Book’s Toy Report 01/05/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/05/10.

To view click here.