NFL Players Inc. Wants to Turn Toymakers into Playmakers

NFLPlayersAssociationNFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, introduces Playmaker Challenge, an exciting new competition for toy developers. To be considered, new toy ideas must feature the unique intellectual property assets licensed only by NFLPI, including names, uniform numbers, signatures, nicknames, images, and likenesses for more than 1,800 active NFL players.

The competition, announced at Fall Toy Preview in Dallas, runs through December 19, and NFLPI is accepting applications for concepts through the Playmaker Challenge microsite. The grand prize winner will receive an NFLPI-issued license, an NFL player promotional appearance at their Toy Fair booth, and $10,000 towards player marketing, which can be used on retail partnerships, social media activation, and/or player appearances. Additionally, NFLPI will work with the winner and retail launch partner to donate a quantity of the newly licensed toy to a pre-determined children’s charity.

A committee will review submissions and invite three finalists to present their concepts to the NFLPI committee from January 4 to February 13. The winner will be announced at the American International Toy Fair in New York City.

Lottie Dolls Hosts Holiday Adventure Story Writing Competition

Lottie 2Lottie Dolls is hosting the Lottie Holiday Adventure Story Writing Competition for kids ages 10 and under to write a story about Lottie and her holiday adventures. Kids can put their creativity and imagination to action through writing about themes like a love of reading, writing, and a passion for adventure. One winner will receive a selection of ten books from the Lottie Pinterest folder, Great Books for Girls, and new Lottie products before they hit shelves.

To enter, a parent or guardian is asked to download a printable template from the story writing app on the Lottie dolls Facebook page. Parents are then required to take a photo of their kid’s story and upload it onto the storywriting contest Facebook app and fill in a form to grant permission for the entry to be considered for the competition.

Entries will be judged on creativity, originality, fun, overall kid appeal, and keeping true to the pro-girl values of the Lottie brand. The closing date for entries is Friday, September 12.

Chicago Toy & Fair Group to Host Eighth Annual Young Inventor Challenge

CHITAGThe 2014 Young Inventor Challenge, presented by Spin Master, is returning for its eighth year at the annual Chicago Toy & Game Fair. The toy and game inventing competition is open to kids between the ages 6 to 18, and designed to combine imagination, play, and critical thinking.

Attendees will cast their votes for their favorite inventions based on originality, creativity, appeal, and presentation of the marketing message. Six winners in total will be announced in junior and senior categories, including “First Place,” “Runner Up,” and “Fan Favorite” for each. The winners will be announced on November 22, the day of the competition.

Registration for the competition is free, and parents, guardians, and educators are invited to sign up young inventors online before November 4 on the ChiTAG website.

Countdown Begins to 2014 International Yo-Yo Championship

Duncan85yrslogoThe 2014 International Yo-Yo Championship, hosted by Duncan Toys, will take place on August 1 and 2 at the House of Blues, located at Downtown Disney West Side at Walt Disney World Resort in Lake Buena Vista, Florida.

Yo-yo players of all ages from all parts of the globe will compete for the title of International Yo-Yo Champion. There will be five yo-yo competition divisions at the event, including yo-yos attached to a counterweight instead of the player’s finger for aerial style tricks; yo-yos not attached to the string, but are tossed as high as forty feet in the air; dual yo-yos; and more.

Travel packages will be available that include Walt Disney World Resort hotel accommodations and theme park admission.

Lottie to Produce Child Designed Superhero Doll Outfit

unnamedWith so many superhero movies out lately, Lottie wanted to let girls know that they can also be superheroes, so Lottie dolls by Arklu held the Lottie Design a Superhero Outfit Competition–in partnership with the Brave Girls Alliance–to let young kids design a new superhero costume for its dolls.

The winner of the competition is 6-year-old Lily from Kirtland, Ohio. Lily’s Super Lottie design will come to life and will be manufactured and made commercially available this fall. The original artwork design, name, age, city, country, and superhero ability will be on the back of the outfit packaging. In addition, Lily will receive the full line of Lottie dolls and accessories.

For its contest, Lottie asked kids ages 10 and under throughout the world to create a superhero outfit for a Lottie doll. The participants’ designs consisted of drawings showing how the costumes should look, as well as what superpower the doll should have. This is the first time a crowd-sourced design by a child will go into commercial production.

Lottie dolls were designed to look and dress like a regular child with a childlike body shape and no make-up, jewelry, or high heels.

Ubisoft Will Feature Watch Dogs at New York Comic Con

Ubisoft.logoUbisoft’s lineup for New York Comic Con will feature the companion app for Watch Dogs, the company’s upcoming open-world action-adventure video game, and its The Next Level competition. Attendees can check out the company’s booths between October 10 and 13 at the Javits Center in New York City.

At the Watch Dogs theater, the adversarial mode of the app Watch Dogs—ctOS Mobile, will be highlighting ways in which players can invade each others’ games within the world of Watch Dogs. Players take on the role of Aiden Pierce, a vigilante who, with the help of his smartphone, can hack into Chicago’s central operating system and control almost every element of the city.

The Next Level puts attendees’ gaming skills to the test in head-to-head competitions. Gamers will try their hand at popular Ubisoft titles, including Assassin’s Creed IV Black Flag, Just Dance 2014, and The Mighty Quest for Epic Loot, before facing-off in a mystery title for the final round. Each day, the winner of The Next Level competition walks away with a package that includes a gaming PC, a next-generation console with pre-ordered hardware, and tickets to PAX East 2014.