Sweet Suite 2016

American Girl Expands Line with Mega Bloks Building Sets

American Girl Grace's 2-in-1 Buildable HomeAmerican Girl has expanded into the building category for the first time, developed in collaboration with Mega Bloks. The new products feature detailed building sets and fully articulated minifigures, based on American Girl’s “Girl of the Year” dolls, including Grace, Isabelle, Saige, McKenna, and Nicki. [Read more...]

Laser Pegs Launches Product Concepts, Expands Lines

Lava PegsLaser Pegs Ventures introduced the Lava Peg Power Base and the Light Up Pull Back Motor at the Fall Toy Preview show in Dallas. The company is also expanding its product lines to include seventeen new kits.

The Lava Peg is a power base and building set that has a light up tube with colorful and bubbly child-safe liquid at its core. It is compatible with all other Laser Pegs kits and major brick construction brands, and has a rechargeable USB battery. The Lava Peg Power Base will launch as part of Stealth, a four-in-one kit. Following the initial release of the Stealth kit, the Lava Peg will be available as a standalone power base in various colors for toy retailers worldwide. [Read more...]

K’NEX Launches Brave & Beautiful Mighty Makers Campaign

KNEXMightyMakersK’NEX Brands launched Brave & Beautiful, a video marketing campaign that coincides with their new Mighty Makers line that encourages and inspires girls to build big ideas and dream even bigger. The Mighty Makers line, which was introduced earlier this year, features STEM-themed engineering toys designed to empower girls through creative, story-based building sets.

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COMMENTARY: Shoppers Offer Their Takes on Target’s Decision to Drop Gender-Specific Marketing

Resized large Target-LogoIn recent days, the toy industry has been abuzz with the news that Target will remove gender labels from its in-store marketing. That means for the retailer’s toy department, there will no longer be signage referring to certain toys as being girls’ and others as boys’, nor shelves swathed in pink or blue paper, which traditionally have had gender-specific connotations (pink for girls, blue for boys).

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Mega Bloks Debuts New Building Sets Ahead of Halo 5: Guardians

In anticipation of Microsoft‘s upcoming video game, Halo 5: Guardians, scheduled for release on October 27, Mega Bloks has released four new sets modeled directly after the game. All sets are recommended for kids ages 8 and up.

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Target to Remove Gender Labels from Its Toy Department

Target LogoTarget Corp. will remove gender labels from most of its children’s departments, following customer complaints about signs designating certain toys for girls.

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McFarlane Toys and HBO Reach Agreement for Game of Thrones Construction Line

McFarlaneToys,GameofThronesMcFarlane Toys, in partnership with HBO Global Licensing, has signed a licensing agreement to bring the TV series Game of Thrones to the construction toy aisle this fall. Following in its tradition of highly detailed construction sets, McFarlane Toys will add an artistic layer to each Game of Thrones brick piece, resulting in construction sets that double as realistic models of notable locations seen on the show.

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Lincoln Logs Production Returns to the U.S. with 11 New Sets

Lincoln Logs Horseshoe Hill Station

Lincoln Logs Horseshoe Hill Station

Pride Manufacturing, located in Burnham, Maine, is producing the latest products in the Lincoln Logs line. Part of the K’NEX family of brands, they have been included in K’NEX’s toy line for this year.

The Horseshoe Hill Station set is available now; all other items will be available at retailers this fall. All products are recommended for kids ages 3 and up. The full line is as follows:

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ThinkFun and MakerBot Launch Maker Studio Construction Sets Online at Thingiverse

ThinkFun,MakerStudioThanks to a partnership between MakerBot and ThinkFun, Maker Studio Construction Sets are available for free at MakerBot Thingiverse, a design community for discovering, making, and sharing 3-D printable things. Maker Studio Construction Sets allow ordinary household items to be transformed into engineering-inspired machines, sparking users’ imaginations and interest in science, technology, engineering, and math (STEM) subjects.

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Pleyworld’s First Crowdsourced Lego Design Is Now Available

Pley,HippieDirigibleOn April 24, the Hippie Dirigible, by Russian designers Dmitry and Anna Selivanov, became the first design available for rental on Pley.com to Pley users. It took 82 days to gather 5,000 votes from Lego fans worldwide. Pleyworld has now fulfilled its purpose as a Lego fan crowdsourcing website that enables designers to create, share, and distribute their designs.

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