Toys Account for 45 Percent of Global Market for Licensed Preschool Properties

Courtesy of Toy Industry Association

According to a new report released last week at the Toy Industry Association’s (TIA) Content Connection, an educational program for licensors attending the American International Toy Fair, retail sales of licensed merchandise for character-based preschool properties totaled $10.4 billion worldwide last year, up 1 percent over 2011.

The Global Market for Preschool Properties research study was presented during the seminar held on February 10 at the Jacob K. Javits Convention Center.

According to the report, toys accounted for 45 percent of the total on a global scale, up from 38 percent in 2005. The second largest merchandise category was apparel, accessories, and soft goods (24 percent), followed by publishing (9 percent), DVDs (8 percent), and paid apps/electronic content (5 percent).

For more information, visit www.epmcom.com/preschool.

TIA Shares Content Connection Session Details

Courtesy of Toy Industry Association

The Toy Industry Association (TIA) has announced session and speaker details for Content Connection, an educational program scheduled to take place during the first two days of the 110th American International Toy Fair.

Geared toward the growing numbers of licensors, brand owners, and entertainment executives that annually flock to Toy Fair, Content Connection will take place February 10 to 11 at New York City’s Jacob K. Javits Convention Center. [Read more...]

American International Toy Fair to Launch TIA’s Content Connection in February 2013

The Toy Industry Association (TIA) announced that the 110th American International Toy Fair will host Content Connection, an educational program to serve the licensors, brand owners, and entertainment executives who attend annually.

Taking place during the first two days of Toy Fair–February 10 and 11–at New York City’s Jacob K. Javits Convention Center, Content Connection will expand on licensing-focused programming presented in conjunction with Toy Fair 2012. Sessions led by experts in the field of licensing will cover topics such as opportunities for traditional and e-enhanced toy manufacturers and designers; preschool market research; demographic trends, media use and retail infrastructure in youth markets around the world; basic concepts and best practices for licensing brands and properties; and more. [Read more...]