HoliDAY of Play 2015

Hasbro Teams Up with Indiegogo for Crowdfunding Gaming Challenge

Hasbro_logo_new 3.20.28 PMHasbro has teamed up with the crowdfunding website Indiegogo to find the next hit face-to-face party game, which the toymaker can help cultivate and bring to market. The toymaker is calling on game designers nationwide to share ideas for a new party game at

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Alex Brands Celebrates 70 Years of Slinky with Video Contest

SlinkySlinky is celebrating its 70th birthday this year, and Alex Brands is looking for fans to post a video of themselves or their kids singing the Slinky Jingle (See video below). For every video posted on Facebook, Twitter, or Instagram with the #SlinkyDay70 hashtag, Alex Brands will donate one Slinky toy to the Marine Toys for Tots Foundation, with a maximum donation of 1,000 Slinky toys.

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Adora Introduces Clara H., Its 2016 Young Designer

Adora by the Shore entry formThis year’s Adora’s Designed by Kids for Kids program winner is Clara H, whose submission made it all the way from Hendersonville, N.C. This year’s contest was for a beach-themed outfit, for which Clara drew inspiration from a piece of blue and white striped fabric.

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American Girl Unveils Truly Me Doll Line

AmericanGirlTrulyMeAmerican Girl has re-branded its line of contemporary 18-inch dolls and accessories, clothing, and exclusive play-based content as Truly Me. Formerly known as My American Girl, Truly Me lets kids create a one-of-a-kind doll through a variety of personalized options, including 40 different combinations of eye color, hair color and style, and skin color, as well as an array of outfits and accessories.

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Hasbro and BuzzFeed Team Up for Global Monopoly Here & Now Campaign

Hasbro-logo-jpgIn celebration of the Monopoly brand’s 80th anniversary, Hasbro Inc. has teamed up with BuzzFeed to ask fans to choose which great cities around the world will be featured as property spaces in new Monopoly Here & Now games, which are launching this fall. [Read more...]

Skylanders’ #TrapAndPlay-Sweeps Puts Fans on the Path to Prizes

SkylandersTrapTeamLogoActivision Publishing Inc. has launched #TrapAndPlaySweeps, a three-week sweepstakes for Skylanders fans. Players are instructed to tweet photos or video of themselves playing Skylanders Trap Team to the official Skylanders Twitter channel (@SkylandersGame), using #TrapAndPlaySweeps #Skylanders for the chance to win prizes through December 11.

Along with being available for consoles, Skylanders Trap Team is compatible with third and fourth generation iPads—the iPad mini Retina, the iPad Air, and the brand new iPad Air 2 and iPad mini 3.

NFL Players Inc. Wants to Turn Toymakers into Playmakers

NFLPlayersAssociationNFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, introduces Playmaker Challenge, an exciting new competition for toy developers. To be considered, new toy ideas must feature the unique intellectual property assets licensed only by NFLPI, including names, uniform numbers, signatures, nicknames, images, and likenesses for more than 1,800 active NFL players.

The competition, announced at Fall Toy Preview in Dallas, runs through December 19, and NFLPI is accepting applications for concepts through the Playmaker Challenge microsite. The grand prize winner will receive an NFLPI-issued license, an NFL player promotional appearance at their Toy Fair booth, and $10,000 towards player marketing, which can be used on retail partnerships, social media activation, and/or player appearances. Additionally, NFLPI will work with the winner and retail launch partner to donate a quantity of the newly licensed toy to a pre-determined children’s charity.

A committee will review submissions and invite three finalists to present their concepts to the NFLPI committee from January 4 to February 13. The winner will be announced at the American International Toy Fair in New York City.

Winner Announced in Skylanders Choose and Name a New Hero Contest

SkylandersLogoPhylicia Nakamoto, from Elk Grove, Calif., is the fan-selected winner of the Skylanders Choose and Name a New Hero promotion. Her winning entry, High Five, is a royal dragonfly that is able to fly higher and faster than any other hero in Skylands. Phylicia will receive a $100,000 scholarship and High Five will be featured in the Skylanders franchise.

Earlier this year, Frito-Lay North America and Activision Publishing Inc. gave fans the opportunity to choose and name a new hero that would appear in the upcoming Skylanders Trap Team game, which will be released on October 5 in North America. Along with High Five, the other two finalist characters—Bat Spin, a female bat with magical powers, and Flip Wreck, an adventurous dolphin—will also have roles in the new game.

The three finalists were revealed in May, and consumers were invited to visit to vote for their favorite. This marks the third Skylanders promotion between Activision and Frito-Lay.

Nickelodeon Road to Worldwide Day of Play to Take Place across Multiple Cities

Nickelodeon has scheduled three Road to Worldwide Day of Play events that will visit San Diego, Calif., today to July 2; Detroit, Mich., on July 30 to August 1; and a third city on September 3 to 5, to be chosen by kids themselves via an online contest launching today. These summer events will culminate with Nickelodeon’s Worldwide Day of Play event on September 20, when the network goes dark and its partners host grassroots activities to celebrate play.

Through July 27, kids ages 7 to 12 can log onto to tell Nickelodeon why their hometown should get a visit during the Road to Worldwide Day of Play. One grand-prize winner will be chosen from the submissions to bring Nickelodeon-themed games, slime, and live-action stars to local events in their hometown.

As a lead up to September 20, Nickelodeon is partnering with organizations in San Diego, Detroit, and the third contest-winning city to bring Nick-themed activities to local partner events that encourage kids to get up and get active. These events will feature fun-filled games, appearances by stars from Nickelodeon hit shows, costumed characters, a grant presentation to a local non-profit organization, and more. Opens Shop with Contest Call to Designers

ToyFabb.logoToyFabb, the first specialized online market for 3-D printed toys, has launched its English and German site,, with a contest for hobby and professional designers. At ToyFabb, hobby and professional designers are provided free accounts to present and sell their creations to consumers. ToyFabb offers comprehensive shop functionality, as well as securely streamed 3-D designs to protect the intellectual property of its users. Consumers can also purchase the 3-D toy designs offered and produce them with their own 3-D printers.

ToyFabb is hosting a contest for hobby designers and professional designers, which will last until September 30. Winners of each ToyFabb category will receive $100. Entrants’ toy files can be sent directly to