NFL Players Inc. Wants to Turn Toymakers into Playmakers

NFLPlayersAssociationNFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, introduces Playmaker Challenge, an exciting new competition for toy developers. To be considered, new toy ideas must feature the unique intellectual property assets licensed only by NFLPI, including names, uniform numbers, signatures, nicknames, images, and likenesses for more than 1,800 active NFL players.

The competition, announced at Fall Toy Preview in Dallas, runs through December 19, and NFLPI is accepting applications for concepts through the Playmaker Challenge microsite. The grand prize winner will receive an NFLPI-issued license, an NFL player promotional appearance at their Toy Fair booth, and $10,000 towards player marketing, which can be used on retail partnerships, social media activation, and/or player appearances. Additionally, NFLPI will work with the winner and retail launch partner to donate a quantity of the newly licensed toy to a pre-determined children’s charity.

A committee will review submissions and invite three finalists to present their concepts to the NFLPI committee from January 4 to February 13. The winner will be announced at the American International Toy Fair in New York City.

Winner Announced in Skylanders Choose and Name a New Hero Contest

SkylandersLogoPhylicia Nakamoto, from Elk Grove, Calif., is the fan-selected winner of the Skylanders Choose and Name a New Hero promotion. Her winning entry, High Five, is a royal dragonfly that is able to fly higher and faster than any other hero in Skylands. Phylicia will receive a $100,000 scholarship and High Five will be featured in the Skylanders franchise.

Earlier this year, Frito-Lay North America and Activision Publishing Inc. gave fans the opportunity to choose and name a new hero that would appear in the upcoming Skylanders Trap Team game, which will be released on October 5 in North America. Along with High Five, the other two finalist characters—Bat Spin, a female bat with magical powers, and Flip Wreck, an adventurous dolphin—will also have roles in the new game.

The three finalists were revealed in May, and consumers were invited to visit www.fritolay.com/skylanders to vote for their favorite. This marks the third Skylanders promotion between Activision and Frito-Lay.

Nickelodeon Road to Worldwide Day of Play to Take Place across Multiple Cities

Nickelodeon has scheduled three Road to Worldwide Day of Play events that will visit San Diego, Calif., today to July 2; Detroit, Mich., on July 30 to August 1; and a third city on September 3 to 5, to be chosen by kids themselves via an online contest launching today. These summer events will culminate with Nickelodeon’s Worldwide Day of Play event on September 20, when the network goes dark and its partners host grassroots activities to celebrate play.

Through July 27, kids ages 7 to 12 can log onto www.nick.com/play to tell Nickelodeon why their hometown should get a visit during the Road to Worldwide Day of Play. One grand-prize winner will be chosen from the submissions to bring Nickelodeon-themed games, slime, and live-action stars to local events in their hometown.

As a lead up to September 20, Nickelodeon is partnering with organizations in San Diego, Detroit, and the third contest-winning city to bring Nick-themed activities to local partner events that encourage kids to get up and get active. These events will feature fun-filled games, appearances by stars from Nickelodeon hit shows, costumed characters, a grant presentation to a local non-profit organization, and more.

ToyFabb.com Opens Shop with Contest Call to Designers

ToyFabb.logoToyFabb, the first specialized online market for 3-D printed toys, has launched its English and German site, www.toyfabb.com, with a contest for hobby and professional designers. At ToyFabb, hobby and professional designers are provided free accounts to present and sell their creations to consumers. ToyFabb offers comprehensive shop functionality, as well as securely streamed 3-D designs to protect the intellectual property of its users. Consumers can also purchase the 3-D toy designs offered and produce them with their own 3-D printers.

ToyFabb is hosting a contest for hobby designers and professional designers, which will last until September 30. Winners of each ToyFabb category will receive $100. Entrants’ toy files can be sent directly to jochen@toyfabb.com.

University Games Launches Annual National Young Game Inventors Contest

NYGIC_SplashPageUniversity Games has invited young game inventors with original board game ideas to participate in the 22nd annual National Young Game Inventors Contest for a chance to have their game manufactured and included in the University Games lineup next year. Additional prizes include a family vacation to San Francisco, Calif. (includes four nights lodging and airfare for up to two adults and one child), a $10,000 savings bond for college, and a complete library of board games from University Games.

Entries are now being accepted for the contest, which is open to kids ages 5 to 12, and sponsored by Toys “R” Us and Scholastic Parent & Child magazine. Complete rules and entry forms can be found at www.nygic.org.

Since the National Young Game Inventors Contest was launched in 1993, it has encouraged thousands of young children to stretch their imaginations and develop board games such as Munch Math, Rapunzel’s Revenge, Rhyme Time, and more.

Reeves International Offers Shopping Spree to Lucky ASTRA Attendee

breyer 2One lucky winner will receive a $1,000 shopping spree from Reeves International when it debuts its mid-year releases to retailers at the American Specialty Toy Retailer Association (ASTRA) Marketplace and Academy, scheduled for June 9 to 10. The key is the Breyer Golden Ticket, which can be found inside one of the complimentary ASTRA Tote Bags provided to all retailers attending the show.

The Breyer Golden Ticket has been inserted into one of the Wow ToysMy Pocket Friends surprise bags. Once found, the winner must return the ticket to the Reeves International Booth, #801, to select $1,000 in wholesale products from the Breyer range. This promotion is for brick and mortar specialty retailers who are ASTRA members in good standing.

Adora’s Designed by Kids for Kids Contest Has Its Winner

Adora.ByKidsforKidsLast year, Adora launched its Designed by Kids for Kids program, which gave kids a chance to work with the company’s California design team to create an outfit for one of the company’s 18-inch Friends dolls. The contest closed on March 31, and Adora recently announced its Young Designer for 2015: Isabella C., of Orlando.

Eight-year-old Isabella designed a Cowgirl outfit, and will start collaborating with Adora’s design team to bring it to life for next year. She also gets to choose a favorite charity for donation.

Hasbro Is Bringing Down the House Rules for Monopoly

Monopoly.HouseRulesFrom March 25 to April 3, fans around the world weighed the pros and cons of their favorite Monopoly house rules on the Monopoly Facebook page. This past Friday, Hasbro announced the top five house rules, which will be featured in future Monopoly games. They are:

  • Free Parking, Fast Cash: All taxes and fees are collected in the middle of the game board, and if a player lands on Free Parking, they collect it.
  • Dash for the Cash: Players who land on Go! get to double their salary—400 Monopoly(M) Dollars instead of 200M Dollars.
  • Frozen Assets Rule: When in jail, a player cannot collect any rent money from other players.
  • See the Sights: Players must travel around the board one complete time before they can begin buying properties.
  • Lucky Roller: If a player rolls Snake Eyes—double ones—they collect 500M Dollars.

Fans will find the top five house rules in the Monopoly: House Rules edition game, available in select markets this fall. The chosen rules will also be included in the Monopoly game guide beginning next year.

Boon Hosts Social Media-Based Contest in Four Cities

Boon [CMYK]Got plans this weekend? This past April 1, it appeared that toddlers had taken over Boon’s social media pages, and while that turned out to be an April Fool’s joke, many of the random photos posted by Boon are part of a larger social media game. Indeed, photos found at Boon’s Facebook, Twitter, Instagram, and Pinterest pages contain “clues” about specialty retailers in the Boston, Chicago, San Francisco, and Los Angeles areas.

Details on how to decipher these clues have been posted in videos on Boon’s blog. Through Sunday, any fans in those cities who figure out the clues—and subsequently check-in at the specialty retailer in their city on Foursquare—will receive a discount code for 20 percent off Boon products.

Funko’s Game of Thrones Pop! Bundle Giveaway Is On!

FunkobundleStarting today, and through Sunday at 11:59 p.m. PST, Funko is running a giveaway for its Game of Thrones Amazon-exclusive Pop! bundles. Two winners will be selected. Fans can access the contest and find out more information through Funko’s Facebook page.

Currently available for pre-order at amazon.com, the Game of Thrones Amazon Exclusive Pop! Bundles are packaged in variations based on two of the series’ most popular characters: Jon Snow and Daenerys Targaryen. Both bundles come with a 100-percent cotton black T-shirt with the character in Pop! form printed on the front; a 3.75-inch Pop! Vinyl figure, and a 1.5-inch Pop! key chain.