Hasbro has announced the top five finalists in its search for a face-to-face party game. A team of Hasbro game experts and designers has narrowed the submissions down to five finalists, which are: [Read more...]
Hasbro has teamed up with the crowdfunding website Indiegogo to find the next hit face-to-face party game, which the toymaker can help cultivate and bring to market. The toymaker is calling on game designers nationwide to share ideas for a new party game at www.nextgreatgamechallenge.com.
American Girl has re-branded its line of contemporary 18-inch dolls and accessories, clothing, and exclusive play-based content as Truly Me. Formerly known as My American Girl, Truly Me lets kids create a one-of-a-kind doll through a variety of personalized options, including 40 different combinations of eye color, hair color and style, and skin color, as well as an array of outfits and accessories.
Activision Publishing Inc. has launched #TrapAndPlaySweeps, a three-week sweepstakes for Skylanders fans. Players are instructed to tweet photos or video of themselves playing Skylanders Trap Team to the official Skylanders Twitter channel (@SkylandersGame), using #TrapAndPlaySweeps #Skylanders for the chance to win prizes through December 11.
NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, introduces Playmaker Challenge, an exciting new competition for toy developers. To be considered, new toy ideas must feature the unique intellectual property assets licensed only by NFLPI, including names, uniform numbers, signatures, nicknames, images, and likenesses for more than 1,800 active NFL players.
The competition, announced at Fall Toy Preview in Dallas, runs through December 19, and NFLPI is accepting applications for concepts through the Playmaker Challenge microsite. The grand prize winner will receive an NFLPI-issued license, an NFL player promotional appearance at their Toy Fair booth, and $10,000 towards player marketing, which can be used on retail partnerships, social media activation, and/or player appearances. Additionally, NFLPI will work with the winner and retail launch partner to donate a quantity of the newly licensed toy to a pre-determined children’s charity.
A committee will review submissions and invite three finalists to present their concepts to the NFLPI committee from January 4 to February 13. The winner will be announced at the American International Toy Fair in New York City.
Phylicia Nakamoto, from Elk Grove, Calif., is the fan-selected winner of the Skylanders Choose and Name a New Hero promotion. Her winning entry, High Five, is a royal dragonfly that is able to fly higher and faster than any other hero in Skylands. Phylicia will receive a $100,000 scholarship and High Five will be featured in the Skylanders franchise.
Earlier this year, Frito-Lay North America and Activision Publishing Inc. gave fans the opportunity to choose and name a new hero that would appear in the upcoming Skylanders Trap Team game, which will be released on October 5 in North America. Along with High Five, the other two finalist characters—Bat Spin, a female bat with magical powers, and Flip Wreck, an adventurous dolphin—will also have roles in the new game.
The three finalists were revealed in May, and consumers were invited to visit www.fritolay.com/skylanders to vote for their favorite. This marks the third Skylanders promotion between Activision and Frito-Lay.