NRF Releases Expected Top Costumes List for Halloween

Fairy Tale Princess costume by Rubie’s Costume Co., Inc.

For the sixth consecutive year, princess costumes will be the No. 1 costume for children this Halloween, according to a survey by the National Retail Federation. The NRF’s 2010 Top Costumes survey, conducted by BIGresearch, reports that 4.3 million children will celebrate Halloween dressed as a princess. According to the survey, witches are the preferred adult costume for this year (11.4 percent) and the No. 1 costume for pets is expected to be pumpkins (10.3 percent).

New to the Top Costumes for Children list is Buzz Lightyear (648,000) and Harry Potter characters (459,000). Nearly 1.8 million children will dress as Spider-Man (No. 2), and 1.7 million children will dress as a witch (No. 3).

For adults, vampires will take the No. 2 spot with 2.6 million adults dressing as the characters. Pirates are next on the list at No. 3 with 1.9 million adults. Nurse costumes returned this year at No. 4.

For pets, traditional costumes will reign such as a devil (9.7 percent), a witch (5.1 percent), a hot dog (3.9 percent), and a bee (3.6 percent).

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Twenga Reports 150 Percent Increase in Children’s Costumes Searches

Shopping search engine Twenga is reporting that children’s costumes have become the fifth most popular item on its website. According to the site, searches for children’s costumes have increased steadily over the last few months and July reported a 150 percent increase.

The website reports that the most popular theme searches for children’s costumes, from July 17 to August 16, 2010, were (in ranked order): Viking, Bullfighter, Jockey, Wolf, Musketeer, Zebra, Greek, Chinese, Pop Star, and Monkey. The top 10 children’s character costumes for that period were Donald Duck, Pocahontas, Snow White, Bambi, Bleach, Smurfs, Zelda, Muppets, Michael Jackson, and Totally Spies.

Photo Credit: Amazon.com, Child’s Gladiator Costume by Rubie’s