Disguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with Moose Toys to create costumes and dress-up based on its collectible franchise, Shopkins. The news follows yesterday’s announcement that Disguise had secured a similar agreement with the LEGO Group.
Disguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with the LEGO Group for children’s Halloween costumes, role play, and accessories based on popular LEGO characters. The multi-year, multi-category agreement grants Disguise rights to distribute its LEGO licensed products across North America, Europe, Korea, and China.
Rubie’s Costume Co. Inc. has launched a new line of costumes, accessories, wigs, and masks inspired by Marvel’s Avengers: Age of Ultron. Available in child and adult sizes, the officially licensed Marvel’s Avengers: Age of Ultron Collection includes Iron Man, Thor, Hulk, Captain America, Black Widow, Vision, Hawkeye, and the super villain, Ultron.
Disguise Inc., the Halloween costume division of Jakks Pacific Inc., has renewed its agreement with Disney Consumer Products to create, manufacture, and distribute Halloween costumes and accessories based on top Disney properties. Disguise will continue to build on its Disney costume portfolio with new additions including Big Hero 6, Frozen Fever, Descendants, and Disney Junior’s Miles from Tomorrowland. Costumes for Frozen, Doc McStuffins, Mickey Mouse Clubhouse, Monsters, Inc., and more will expand this year.
Disguise’s costumes are available in sizes ranging from infant to adult.
Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.
Robert Bauer has joined Rubie’s Canada as its director of sales. He brings more than 20 years of experience in independent account sales, specifically in the Halloween and party industries. Bauer also brings an in-depth knowledge of the Canadian market, based on many years of experience in developing products and programs for every sector.
Bauer will be responsible for sales at the company’s independent accounts throughout Canada, working closely with senior executives at both Rubie’s Canada and Rubie’s USA.
Jakks Pacific Inc. reported results for the company’s third quarter ended September 30. Net sales for the third quarter increased to $349.4 million, up 12 percent from net sales of $310.9 million reported in the comparable period last year. Reported net income for the third quarter increased 16 percent to $44.1 million, or $1.03 per diluted share, compared to reported net income last year of $36.6 million, or $1.11 per diluted share.
Net sales for the nine months ending September 30 increased 12 percent to $556.0 million compared to $495.2 million last year. Reported net income for the nine-month period was $18.7 million, or $0.61 per diluted share. This compares to a net loss for the first nine months last year of $37.8 million, or $1.73 per diluted share. Strong sales of the Frozen Snow Glow Elsa doll and Light Up Musical Dresses, Disguise Halloween offerings, Nintendo plush and figure products, and licensed large-scale figures contributed to the company’s improved third quarter results.
Disney Consumer Products has unveiled trends and fun facts about Halloween:
- The first Halloween costume appeared in 1911.
- The first Minnie Mouse and Mickey Mouse costumes were introduced in 1932.
- More than 2.1 million kids will be super heroes this Halloween.
- Spider-Man has been a top-five costume for the last 10 years.
- Fifty percent of families will carve a pumpkin.
- In years with theatrical releases, up to 10 million lightsabers have been sold in a single year.
- $350 million will be spent on costumes for pets.
- Cinderella has been the most popular costume in Disney Store history.
- Disney’s Frozen was ranked number one most searched Halloween costumes.
- Sofia the First was the top selling costume at Disney Store last year.