Cra-Z-Art launched Sqand in the U.S and global markets. Sqand allows kids to create, sculpt, and display underwater scenes in a toy aquarium with specially-formulated sand. Out of water, the sand becomes dry. There line includes two different play sets and a refill kit, each sold separately. [Read more...]
Cra-Z-Art has purchased the rights from Mum and Me Miniatures to sell Opening Fairy Doors in the U.S. market. The trending item is expected to be a big seller in the U.S. and global markets.
Opening Fairy Doors allows children to create a fairyland setting in their own bedrooms and create a world of imaginative play. The realistic-looking doors are miniature in size and easily attach to a wall, allowing them to open and close. The set comes in a variety of different colors and include accessories such as a window, mailbox, and fence.
Opening Fairy Doors will be available this spring, exclusively at Walmart.
Cra-Z-Art will develop a wide range of craft and activity products, Accutime Watch Corp. will introduce a range of 12 watches and novelty products, Tin Box Co. will offer various tinware items, Pamson will develop a wide range of seasonal summer products, and Zak Designs will have a broad range of mealtime products. [Read more...]
Cra-Z-Art has appointed Charlie Zakin to the newly created position of vice president of advertising. He is a veteran of both the toy and media industries, with extensive experience on the client and agency side. Zakin formerly served as vice president, corporate media, at Hasbro Inc.
Cra-Z-Art Snoopy Sno-Cone Machines with one of three batch numbers–BCH003005A28-0812, BCHTRU001A17-0812, or BCHTRU004A16-0712—printed on the back of the white plastic doghouse and on the side of the box have been recalled. A brass rivet can fall out of the sno-cone machine’s ice-shaving cylinder and into a sno-cone, posing a risk of injury to the mouth or teeth.
The plastic sno-cone machines are white in the shape of a doghouse with a red roof and red shovel. Snoopy is on the doghouse and Charlie Brown and Lucy images are on the front along with a snowman. A metal ice-shaving cylinder in the middle of the sno-cone machine dispenses ice shavings out of the front. The words “Snoopy” and “Sno-Cones” are on the front of the machine, and “Cra-Z-Art” is on the back.
LaRose Industries LLC has received 64 reports of brass rivets falling out of the sno-cone machine’s ice-shaving cylinder, but no injuries have been reported. Consumers should stop using the recalled sno-cone machines immediately and contact LaRose Industries for a free repair kit, which includes a new ice shaving cylinder. The recalled sno-cone machines should not be returned to the store where purchased.
New Lite Brix Construction Sets Empower Girls and Boys to Create, Build and Illuminate Their Worlds with Lights
Calling all Girls and Boys! Cra-Z-Art lit up Vegas at CES with the debut of its new line of girls’ Lite Brix and additions to its core Lite Brix line. With the newest lines of the Lite Brix Super Light Building System, set to hit store shelves this summer, girls and boys will glitzify and illuminate their cities with the light-up bricking building construction sets. [Read more...]
Consumers can turn their iPads into the 3-D coloring book of tomorrow with the striking new patent-pending 3-D coloring app that combines the latest in 3-D animation and augmented reality. TCKL Inc., has launched The Drip Drops: Color the World app, an interactive game designed to engage and entertain children between 2 and 6 years old. Based on The Drip Drops original digital pre-school property centered on art, color, reading, and creativity, the new app debuted at Consumer Electronics Show (CES) Showstoppers Media Preview on January 8. TCKL is also partnering with leading art and activity company Cra-Z-Art on The Drip Drops consumer products, which are expected to include a colorful roster of plush, art activities, and more. [Read more...]
Cra-Z-Art has introduced a new building system, Lite Brix. The new construction system allows bricks and connectors to light up to provide a fun new experience for kids. Robots, helicopters, race cars, jet fighters, motorcycles, space shuttles, Lumi-Port Airport, Fire Rescue, and Extreme City Buildings are available only at Toys “R” Us stores and online at toysrus.com. Each set comes with a battery power pack to attach to the models.