Crayola Names New Crayon Bluetiful

Crayola New Blue Event

After two months of deliberation, Crayola named “Bluetiful” as the name of its new blue crayon, with 40 percent of consumer votes. Bluetiful will be the nineteenth active blue color, replacing the previously retired Dandelion in the 24-count box and across the entire Crayola portfolio. [Read more…]

Crayola, Sally Hansen Collaborate for Nostalgic Nail Polish Collection

CrayolaSHNailPolishCrayola and Sally Hansen teamed up to release three new nail polish collections inspired by some of Crayola’s most iconic hues.

The first collection features 12 new nail polish shades, including Razzmatazz, Cerulean, and Carnation Pink. Each bottle is decorated with the Crayola squiggle. The partnership will last for one year and the bottles will be available at drugstores nationwide starting this month.

Fans to Name New Crayola’s Newest Color

YInMnBlueCrayonCrayola introduced a new blue crayon color inspired by the discovery of a new blue pigment. YInMn Blue, the vibrant pigment discovered in 2009 by chemist Mas Subramanian and his team at Oregon State University, is the inspiration behind the color. [Read more…]

Crayola, Nestlé Pure Life Partner to Launch Share-a-Smile National Campaign

shareyoursmile2016_copyNestlé Pure Life and Crayola partnered to launch the Share-a-Smile national promotion to celebrate the creativity and individuality of children.

The campaign introduces a new collection of Nestlé Pure Life kid-friendly, 8-ounce water bottles with labels designed by children. The contest asks kids draw what makes them smile for a chance to have the designs featured on some of the brand’s 8-ounce bottle labels, as well as a $25,000 scholarship and other prizes. [Read more…]

Crayola Retires Iconic Crayon Color

Screen Shot 2017-03-30 at 3.08.05 PM copy

The dandelion crayon is getting the boot from Crayola’s 24-box of crayons.

This is the first time Crayola is retiring a color from its iconic 24-box of crayons in the company’s 100 year history. Crayola made the announcement on Twitter this afternoon, citing the color’s adventurous spirit. [Read more…]

Legacy Relaunches Crayola Color Blaster

Screen Shot 2017-02-28 at 4.21.55 PMLegacy Games relaunched Crayola Color Blaster, the company’s first augmented reality game.

Legacy is releasing a new storyline content pack for the app, called Paint My Dragon, that includes fairies, tree monsters, ogres, and dragons. Also newly available is an arcade mode for players who prefer faster action. Players can enjoy the new arcade mode update and original zombie-themed story for free, while Paint My Dragon is available as an in-app purchase. [Read more…]

TIA Announces Toy of the Year 2017 Winners

Screen Shot 2017-02-18 at 9.52.05 AM

Last night, the Toy Industry Association (TIA) announced the 2017 Toy of the Year award winners at the 17th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony, hosted at The Intrepid Sea, Air & Space Museum in New York City.

Winners in each of the categories include: [Read more…]

eOne Signs 10 New Partners for PJ Masks

eOnePJMasksEntertainment One (eOne) is expanding its consumer products offerings for its series PJ Masks, which airs on Disney Channel and Disney Junior in the U.S. The new products will debut at retailers in the U.S. this fall. [Read more…]

Crayola Launches Art With Edge Coloring Line

Crayola Art with EdgeCrayola has launched Art With Edge, a coloring line specifically geared towards teens and tweens, and is available now at

The line, which bridges the gap between kid and adulating coloring, features seven coloring books and two coloring kits with bold artwork inspired by pop culture include graffiti, sugar skulls, animals, landscapes, zombies, Batman, and Justice League. Each coloring kit has 20 coloring pages and 20 Crayola fine markers. Customers can frame their finished pieces from the coloring books, and each page has up to one hour of coloring time per page.

Crayola Introduces Imaginables

CrayolaImaginablesCrayola launched Imaginables, a new offering that allows kids to turn their artwork into a stuffed animal. As the latest evolution in the brand’s My Way portfolio, which focuses on customization, Imaginables takes Crayola even deeper into the personalization space with giving the opportunity to create their own designs.

To turn their art into a real stuffed animal, kids take a photo of their artwork; upload, email or text their picture using navigation steps on the Imaginables website; and then wait to receive their custom Imaginable in about four weeks.