China Toy Fair


Griffin and Crayola Announce the Availability of Case Creator Case and App

Griffin Technology and Crayola announced the new Crayola Case Creator, a protective case and app combo that lets users create one-of-a-kind cases for iPhone and iPod touch.

Crayola Case Creator includes a clear, protective, hard-shell case that showcases users’ artwork. Users can snap a photo or grab one from their photo album, and turn it into a customized case. The free Case Creator app lets children add, resize, and manipulate digital stickers to photos. Kids can also draw in Doodle mode with the app’s built-in crayons, paints, and pens. All artwork from the Crayola Case Creator app can be printed on included perforated inserts, saved to a gallery, e-mailed, or shared to Facebook.

Crayola Case Creator is available from Griffin for $29.99 and the Crayola Case Creator App is a free download from Apple’s App Store.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Griffin Technology and Crayola Announce Crayola ColorStudio HD For iPad

Griffin Technology and Crayola have released the Crayola ColorStudio HD for iPad, an accessory and app combo that combines classic coloring fun and modern mobile technology. Crayola ColorStudio HD features the iMarker, a marker-shaped digital stylus that is used to create masterpieces. The iMarker is a marker, crayon, pen, and paintbrush all in one and allows children to interact with animated coloring book pages, which move and react while being colored. Kids can produce custom-made pictures, animations, sound effects, music, and other special effects with each touch on the Multi-Touch display.

This new app can also tell the difference between a child’s own finger inputs and inputs from the iMarker. There are more than 30 animated coloring pages, pictures, sound effects, and music included with the app. Children can also create their own coloring pages by using the built-in library of backgrounds, music, sound effects, and other elements. Children can show off their completed masterpieces by emailing their artwork, uploading it to Facebook, or directly printing it to any Air Print-enabled printer.

Spin Master Files Trademark Lawsuit Against Crayola

Spin Master, Ltd. has filed a trademark infringement lawsuit in the United States District Court for the Central District of California against Crayola, LLC and its intellectual property holding company, Crayola Properties, Inc.

The lawsuit alleges that Crayola knowingly, willingly, and unlawfully is infringing and intends to infringe on Spin Master’s Liv trademark with its Liv Crayola line of products that is targeted at young girls. The line launched last June.

Spin Master is seeking damages, attorney’s fees, and a permanent injunction barring Crayola from infringing on Spin Master’s “Liv” trademark.

Crayola and Wild Planet Team Up for New Games

Wild Planet will release its first line of Crayola-licensed games this fall. The new games are an extension of the partnership between the two companies; in 2009 Crayola and Wild Planet  launched Crayon Town activity sets.

Guess My Picture is a game of creating and identifying pictures made from different shapes. The game, for kids ages four and older, is part puzzle, part art project, and part guessing game, promoting spatial thinking and fine motor skills.

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Toys “R” Us Announces Early Hours for Black Friday

toysrus store

Toys “R” Us announced it will start its Black Friday sales at stores nationwide starting midnight on Thursday, November 26. A sneak peak of unadvertised deals will be granted to Facebook users at Facebook.com/Toysrus. On the webpage, consumers can submit an application for a chance to view the more than 100 “Mystery Deals” beginning November 25 at Toysrus.com.

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