HoliDAY of Play 2015

Creativity for Kids’ Phyllis Brody to Speak at This Year’s Learning Express Toys’ Convention

LearningExpressLogoPhyllis Brody, the co-founder of Creativity for Kids, will be speaking at Learning Express Toys’ annual convention on June 29 in San Antonio about the importance of childhood creativity.

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COMMENTARY: Creativity Can Offers Kids Opportunity to Give Back, Get Creative

creativitycanAlthough arts and crafts remains one of the top categories year after year, tests such as the Torrance Tests of Creative Thinking show that kids are becoming less and less creative. Last month at Toy Fair, I had the opportunity to meet with Creativity for Kids, who, in an effort to get kids back on track and do some good at the same time, has created the Creativity Can.

The Creativity Can is a small, cardboard container featuring a variety of traditional craft materials—such as pipe cleaners, yarn, googly eyes, and scraps of paper—and no instructions. The can encourages people of all ages to dream, imagine, and create whatever comes to mind.

Starting this spring, the Creativity Can is available free of charge at select retailers nationwide. (Click here for a list of retailers!) [Read more...]