The Toy Industry Foundation collected thousands of dollars worth of brand-new toys and games for children in need at the close of ToyFest West on March 11, according to the Toy Industry Association. This year marked the Foundation’s first time as the official partner for the Western Toy and Hobby Representatives Association’s annual Las Vegas show.
Although arts and crafts remains one of the top categories year after year, tests such as the Torrance Tests of Creative Thinking show that kids are becoming less and less creative. Last month at Toy Fair, I had the opportunity to meet with Creativity for Kids, who, in an effort to get kids back on track and do some good at the same time, has created the Creativity Can.
The Creativity Can is a small, cardboard container featuring a variety of traditional craft materials—such as pipe cleaners, yarn, googly eyes, and scraps of paper—and no instructions. The can encourages people of all ages to dream, imagine, and create whatever comes to mind.
(ASTRA). The award recognizes a person who has demonstrated a career of service to the toy industry and who has made a significant contribution to ASTRA’s mission of expanding and improving the specialty toy industry.
Brody co-founded Creativity for Kids more than 30 years ago with a mission to stimulate and encourage childhood creativity. Brody also helped to develop initiatives and programs for specialty toy retailers as a founding board member of ASTRA.