North American International Toy Fair Still Largest Toy Show in Western Hemisphere

ToyFair15LogoLast week’s 112th North American International Toy Fair—the largest toy marketplace held in the Western Hemisphere—opened its doors to nearly 25,000 global play professionals. Owned and operated by the U.S. Toy Industry Association (TIA) in partnership with the Canadian Toy Association (CTA), Toy Fair 2015 grew in size and scope over the previous year, with a record-breaking 421,300 net square feet of exhibit space filled with 1,064 exhibitors, importers, distributors, and sales agents, and hundreds of thousands of brand-new toys and games. [Read more...]

CTA Reports Increase in Toy Sales, Brand Awareness

China Toy Association (CTA) has released its “2010-2011 China Toy Consumption Report/ 10-2011 China Department Stores’ Toy Sales Report.” The survey included responses from more than 5,000 consumers and 700 department stores about infant, educational, plush, electronic games, plastic electronic, dolls, models, cartoon-licensed, and ride-on toy brands.

The report revealed that toys priced at $15-$30 (USD) have become more popular, with sales increasing 4 percent last year compared to 2009.

In terms of retail destinations, last year more consumers (3 percent increase) purchased toys at chain stores, online stores, or other channels compared to 2009. Additionally, 80 percent of department store sales grew in 2010, and the average sales per square meter totaled $2,200.

Brand awareness also increased. More than 80 percent of consumers could remember the brand names of the toys they purchased, an increase of more than 4 percent compared to 2009.