Curiosityville Launches Rosie the Scientist, Offers Creative Solution to National Call for More Scientists, Innovators, Problem Solvers

Building on the growing research that it makes a difference in long-term outcomes to hook kids early on math and science, Curiosityville launches Rosie the Scientist, a new character built especially for learning STEM skills. One of four animated characters live now on, Rosie is the community scientist with a passion for helping kids become critical thinkers and active learners through playful online and offline activities based on the science of how children learn. [Read more...]

New Interactive Learning Village Unveiled

Created in collaboration with educators, parents, researchers, and child development experts, Curiosityville offers young children and their families playful learning. Curiosityville is the on and offline personalized play and learning world to be explored by children 3-8 and their parents.

In Curiosityville, children engage with six animated international characters, including Pablo the painter, Ruby the teacher, Joe the gadget guy, Rosie the scientist, Jack the policeman, and Olive the dancing chef.  Together, they encourage kids to explore, think creatively, and problem-solve.

The company has joined with several strategic partners, including National Geographic Kids, The Goddard School for Early Childhood Development, and The Association of Children’s Museums. In addition to reading, math, science, and social studies, Curiosityville incorporates evidence-based standards linked to effective learning and life-long achievement.

This post was originally written by Lindsay Gordon and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.