NPD Group: Cyber Monday Week Toy Sales Are Strong, Up from Last Year

npd_group_logoRetail dollar sales for the toy category were up 23 percent for the Cyber Monday week compared to the same period last year. For the combined Black Friday and Cyber Monday weeks, The NPD Group reports that toy sales were up 12 percent on a dollar basis compared to the previous year. These sales trends include both online and brick and mortar channels.

The NPD Group noted that all 11 super categories it tracks in the toy sector experienced positive dollar sales growth during the period covering Black Friday and Cyber Monday weeks. Those with the highest growth—and their respective change in dollar sales compared with Black Friday and Cyber Monday weeks last year—include plush at 34 percent, youth electronics at 32 percent, arts and crafts at 26 percent, and outdoor and sports at 18 percent. These results reflect brick and mortar and online sales combined.

Cyber Monday Online Shopping Extends Four Days After the Big Day

More than 130 million Americans participated in Cyber Monday this year. Cyber Monday sales reached a record $2 billion, a 20 percent increase since last year. Although Cyber Monday focuses on one day, the other four days this week continue to be peak online shopping days. Check out the infographic below, presented by Blue Fountain Media, for more information. [Read more...]

Target Kicks Off Cyber Week with Deals and Digital Savings

Target LogoTarget’s Cyber Week event will kick off Sunday, December 1, where more than 100,000 items will be on sale throughout the week, including category-wide deals on toys. Deals include:

  • On Cyber Monday (December 2), thousands of toys at buy one, get one 30 percent off plus free shipping
  • Buy one, get one 30 percent off Monster High and Transformers licensed toys during Cyber Week (December 1 to 7)

Target is also extending free shipping on more than 300 toys throughout the holiday season, and by using a REDcard credit or debit card, guests will receive 5 percent off purchases and free shipping at target.com.

New PriceGrabber Survey Serves Up Holiday Shopper Stats

PriceGrabber has released additional results of its first winter holiday shopping survey, revealing that 54 percent of consumers plan to spend $500 or more on gifts this season, slightly higher than last year. Conducted from August 31 to September 12, the survey includes responses from 2,235 U.S. online shopping consumers. Click either photo below to view the full-size infographic.

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Report: More Shoppers, More Money Spent this Black Friday Weekend

According to a National Retail Federation (NRF) survey conducted over the weekend by BIGresearch, 212 million shoppers visited stores and websites during the Black Friday weekend, an increase from 195 million shoppers reported last year. The NRF also reports that consumers spent more during the weekend, spending an average of $365.34 per shopper, up from last year’s $343.31. Total spending for the weekend is estimated to be $45 billion.

More Black Friday shoppers hit stores in the early hours of the morning; nearly one-fourth of the day’s shoppers (24 percent) were in stores by 4 a.m. and 9.5 percent of Black Friday shoppers began their shopping at midnight, triple the number in 2009 (3.3 percent). Additionally, the number of Thanksgiving Day shoppers has doubled over the past five years, from 10.3 million in 2005 to 22.3 million in 2010. Online shopping jumped from 28.4 percent last year to 33.6 percent this year.

Among the top type of stores were department stores (52 percent of the weekend’s shoppers this year vs. 49.4 percent last year) and clothing stores  (24.4 percent vs. 22.9 percent). The percentage of people who shopped at discounters declined to 40.3 percent from 43.2 percent last year.

Early Results from NPD Show Higher Conversion Rate for Black Friday

The NPD Group has announced its early results for the Black Friday weekend in a report entitled The Anatomy of Black Friday and Cyber Monday 2010. According to the NPD’s early results, there was a slight rise in conversion (those shoppers that actually made purchases) for the weekend compared to last year’s Black Friday weekend, up 4 percent.

“Conversion rates for Black Friday and super Saturday are always very high but to see growth of 4 percent over the year before tells us two big things,” said Marshal Cohen, chief industry analyst of The NPD Group. “One is that those people that went to shop, bought and two, retailers did a better job of luring consumers in with big deals and great savings.”

NPD also reported that 33 percent of consumers bought items for themselves on Black Friday, compared to 26 percent during the normal holiday period.

The Anatomy of Black Friday and Cyber Monday 2010 is an online survey of 1768 U.S. consumers ages 18 and older. The survey assesses what the consumers did on Black Friday (and to come on Cyber Monday) and why. The preliminary data was collected between November 26 and the morning of November 27.

The Toy Book’s Toy Report 12/07/09

toy-logo

Catch up on last week’s news! Read The Toy Book Toy Report for 12/07/09.

To view click here.

More Cyber Monday Shoppers Purchased from Home

According to the National Retail Federation, this year’s Cyber Monday traffic shifted from mid-day hours to early morning and evening hours. The NRF reports that CyberMonday.com, a website by Shop.org that features holiday promotions and sales, had 15.8 million visits on Monday, increasing 8 percent from Cyber Monday 2008.

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