Toy State Showcases New Branding for Road Rippers and Nikko

Toy State New BrandingOn Monday, Toy State unveiled new branding designs for its flagship lights and sound and R/C product lines, Road Rippers and Nikko. The company is showcasing the new-look product lines and branding at Fall Toy Preview in Dallas, and will continue to highlight them at Hong Kong Toys & Games Fair in January.

Toy State acquired Nikko and Nikko Entertainment BV in May. The moves came on the heels of a period of aggressive growth, including new licensing partnerships with Hot Wheels, Transformers, Hello Kitty, and Angry Birds.

“We couldn’t be more excited about the new logos and packaging these leading brands will have when they hit retail shelves in 2015,” said Andy Friess, Toy State’s general manager of U.S. operations and senior vice president of global marketing. “Redefining the Nikko brand was a major design objective following our acquisition, and returning Road Rippers to its signature ‘orange package’ roots provides an exciting refresh for the leader in the lights and sound vehicle category.”

TIA to Host Young Professionals Cocktail Party in Dallas

TIA.YoungProfessionalsNetworkThe Toy Industry Association (TIA) Young Professionals Network (YPN), which supports the growth, development, and retention of young professionals in the toy industry, will host a networking cocktail party on October 8 at the Hilton Anatole in Dallas. The event will take place following the close of the second day of Fall Toy Preview.

All young toy industry professionals ages 35 and under are invited to attend the party, to be held at the Hilton Anatole Gossip Bar. Admission is free for both TIA members and non-members; TIA member company representatives will receive one complimentary drink.

RSVP for the cocktail party is requested by October 2. Questions and suggestions for expanding or improving upon the YPN—formerly known as Toy Industry Next Generation (TING)—may be directed to TIA’s Bernadette Boyle, membership manager, at (646) 454-5585.

Fall Toy Preview

Everyone is in Dallas this week, but I’m working from home because I’m due to have a baby any day now! I’m hearing good things about the show though, and hoping it’s been a success for everyone. It does feel a bit odd to be here missing out on all the hubbub. I miss the excitement of getting that first peek at next year’s toys and picking up on the early emerging trends. If you’re at the show, I hope you were able to snag a copy of our September/October issue. Inside, you’ll get a look at a lot of the toys being exhibited this week in Dallas for 2010. In addition, Bruce Lund, inventor of some of the hottest toys the industry has seen, was so kind as to write our cover story for us this month. If you’ve ever wanted an inside look at the life of a toy inventor, be sure to check out his article.

If you were in Dallas this week, let me know how the show was for you!

Jackie

Fall Toy Preview 2009

To view the Fall Toy Preview 2009 feature from our September/October 2009 issue please click Fall Toy Preview 2009.