Out of the Blue Enterprises Acquires Colorforms

Out Of The Blue Enterprises.logoOut of the Blue Enterprises is planning an extensive new toy line, animated series, and digital apps based on its newly acquired legacy brand, Colorforms. New products in the line are expected to debut at retail next fall, based on popular brands including Nickelodeon’s Dora the Explorer, Bubble Guppies, Spongebob Squarepants, Teenage Mutant Ninja Turtles, Peter Rabbit, Pete the Cat, and Daniel Tiger’s Neighborhood.

Colorforms Brand LLC, the new division of Out of the Blue, is showcasing its new Colorforms toy line to retailers at the Fall Toy Preview in Dallas this week.

Daniel Tiger’s Neighborhood Toy Line to Expand

DanielTigerThe Daniel Tiger’s Neighborhood product line will include more products and enter major retail chains this year. Jakks Pacific will expand the brand’s range of toys, as well as venture into new categories including books and costumes, the latter through its Disguise division. In addition, University Games will offer puzzles and games such as the Colorform Deluxe Playset.

The new toys and games are part of an overall retail expansion, which includes Kmart and Target introducing a selection of licensed merchandise, and Barnes & Noble launching a full line of books from Simon & Schuster Children’s Publishing under Simon Spotlight. Daniel Tiger Neighborhood products will also be introduced to Canadian retailers for the first time.

Daniel Tiger’s Neighborhood Features “Neighbor Day”


On September 2, Daniel Tiger’s Neighborhood featured an episode called “Neighbor Day”. Daniel’s first good deed started a chain reaction of kindness all around the Neighborhood of Make-Believe, culminating with King Friday’s proclamation of an official Neighbor Day.

It also marked the one-year anniversary of Daniel Tiger’s Neighborhood. Daniel Tiger and his friends O the Owl, Katerina Kittycat, and Miss Elaina debuted on TV last Labor Day.

“Neighbor Day” showed preschoolers that doing something nice for their neighbors can be a rewarding experience that makes them feel good about themselves. Daniel Tiger’s Neighborhood was inspired by Fred Rogers.

Daniel Tiger’s Neighborhood Celebrates Labor Day with Special Episode

Neighbor Day

The Fred Rogers Company will keep hearts warm with a special half-hour episode of Daniel Tiger’s Neighborhood, titled Neighbor Day,” which is set to premiere nationwide this Labor Day on PBS Kids.

The “Neighbor Day” special aims to show preschoolers that doing something nice for their neighbors can be a rewarding experience that promotes additional acts of kindness and makes them feel good about themselves—a message very important to the beloved children’s entertainment pioneer Fred Rogers.

This Labor Day also marks the first birthday of Daniel Tiger’s Neighborhood, as characters Daniel Tiger, O the Owl, Katerina Kittycat, and Miss Elaina, first met children and families from coast-to-coast one year ago. The special episode will air September 2.

“Mr. Rogers Neighborhood” Inspires Spin-Off

The launch of the first spin-off of the beloved Mr. Roger’s NeighborhoodDaniel Tiger’s Neighborhood, is just one month away. An original animated series from The Fred Rogers Company, Daniel Tiger’s Neighborhood premieres Monday, Sept. 3 on PBS Kids. The show stars 4-year-old Daniel Tiger, son of the original program’s Daniel Striped Tiger. Daniel Tiger talks directly to viewers, warmly drawing them in and making them feel like one of his neighbors.

Recent research proves what Fred Rogers knew all along: social and emotional competencies are the building blocks of doing well in school and in life. Each episode of Daniel Tiger’s Neighborhood consists of two engaging stories that center on a common early learning theme, such as dealing with disappointment. Every story includes an “imagination moment” in which Daniel plays out a preschool fantasy set to music.  Then, the day’s strategy is reprised in a full song at the end.

Angela C. Santomero, leading production partner for Out of the Blue Enterprises and the imaginative force behind Super WHY and Blue’s Clues, provides the creative vision for the new series.  Santomero and Kevin Morrison of The Fred Rogers Company are executive producers of the show, which is animated by  9 Story Entertainment.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.