Barnes & Noble will bring pop culture favorite books, comics, superheroes, and television shows to life in stores nationwide from July 18 through August 10. The Get Pop Cultured with Barnes & Noble series of themed events will feature panel discussions, contests, exclusive content, giveaways and prizes, sneak peeks, activities, and more featuring popular characters, DVDs, artists, illustrators, and pop culture icons.
The campaign will highlight the influence that books, graphic novels, movies, TV shows, music, toys, games, and collectibles have on culture. Get Pop Cultured with Barnes & Noble will kick off with a preview weekend and costume contest from July 18 to 20. All Barnes & Noble stores will have limited quantities of free, never-before-seen samplers of upcoming releases, posters, and digital downloads during Preview Weekend. Other events include Batman Day on July 23, where all Barnes & Noble stores nationwide will sell exclusive merchandise; the DC Comics Spectacular from July 23 to July 27, which will offer fans a chance to celebrate DC Comics with activities, special giveaways, and a limited time offer on graphic novels; a sing-along and story time event, Frozen Friday: Cool Off with Olaf! on August 1; Marvel Day on August 2, which will feature Marvel Comics-themed activities, giveaways, and product offerings; and Teenage Mutant Ninja Turtles Jr. Ninja Training Academy Event, which will include activities, crafts, and a Ninja training event.
There will also be special guests such as Grumpy Cat, Christopher Paolini, and various authors.