Representatives from toy, media, retail companies, and more, came together yesterday for a day-long conference sponsored by the White House Council on Women and Girls, The Department of Education, and the Media, Diversity, & Social Change Initiative at the University of Southern California. As part of the conference, companies and organizations committed to taking new action to break down gender stereotypes in toys and media to help children explore, learn, and dream without limits. Companies invited to participate included littleBits, Dream Big Toy Co., Disney, Mattel, and DC Comics. [Read more...]
Super Hero High will premiere on Boomerang March 19, featuring the lineup of female superheroes from DC Super Hero Girls, the new comic universe from Warner Bros. Consumer Products, DC Entertainment, Warner Bros. Animation, and Mattel. In addition to the hour-long special, exclusive shorts inspired are also now available to view on the Cartoon Network video app. [Read more...]
Warner Bros. Interactive Entertainment has released five collectible Lego Dimensions expansion packs based on Ghostbusters, DC Comics, Doctor Who, Back to the Future, and Lego Ninjago. The expansion packs include the Wave 3 Level Pack, Team Pack, and Fun Pack, all of which provide additional game play, buildable characters, re-buildable 3-in-1 vehicles, and gadgets. [Read more...]
Girls now have their own Super Hero world, DC Super Hero Girls, where they can play, watch, and read with DC Comics female super heroes.
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, announced elements of a new initiative geared toward girls, including the rollout of the new DCSuperHeroGirls.com website. A global rollout of the digitally immersive world will begin later this month.
The new DCSuperHeroGirls.com site debuted the first webisode in a series of animated digital shorts, entitled “Welcome to Super Hero High.” Warner Bros. Animation Studio created the series in partnership with Mattel’s Playground Productions. Thursday’s launch features DC Comics characters that have been brought to life through videos, games, quizzes, character photos, bios, and more.
Diane Nelson will add the oversight of Warner Bros. Consumer Products (WBCP) to her current responsibilities as president, DC Entertainment (DCE), and president and chief content officer, Warner Bros. Interactive Entertainment (WBIE). The announcement was made today by Kevin Tsujihara, the chairman and CEO of Warner Bros.
Warner Bros. Interactive Entertainment has released the story trailer for LEGO Dimensions, which merges physical LEGO brick building with interactive console game play. The game features an original story that combines characters and worlds from 14 entertainment brands including DC Comics, The Lord of the Rings, The LEGO Movie, The Wizard of Oz, LEGO Ninjago, Back to the Future, Scooby-Doo, Doctor Who, Jurassic World, and more.
The first venue to host the worldwide tour of the new The Art of the Brick: DC Comics exhibition will be the Powerhouse Museum, part of the Museum of Applied Arts and Sciences (MAAS) in Sydney, Australia. Created by artist Nathan Sawaya, the exhibition will take on DC Comics‘ 80-year history through large-scale sculptures of superheroes and supervillains made entirely out of millions of Lego bricks.
In addition to LEGO Batman, LEGO Gandalf, and Wyldstyle, the three minifigure heroes used to start the experience, LEGO Dimensions will allow gamers to customize their experience post-launch and throughout the first half of next year with additional packs from brands including: DC Comics Team Pack, featuring LEGO Joker and LEGO Harley Quinn minifigures; three additional DC Comics Fun Packs, featuring LEGO Superman, LEGO Aquaman, and LEGO Bane minifigures; the Back to the Future Fun Pack with LEGO Doc Brown minifigure; and two additional LEGO Ninjago Fun Packs with Sensei Wu and Lloyd minifigures.
Warner Bros. Interactive Entertainment, TT Games, and The LEGO Group will launch LEGO Dimensions, which merges physical Lego brick building with interactive console game play. Scheduled for release on September 27, the game will fuse a number of fan-favorite LEGO universes together, including DC Comics, The Lord of the Rings, The Lego Movie, The Wizard of Oz, LEGO Ninjago, Back to the Future, and more.