China Toy Fair


Mattel and Warner Bros. Extend Strategic Relationship for DC Comics Universe

Batman EvergreenWarner Bros. Consumer Products (WBCP), with DC Entertainment, has extended its alliance with Mattel Inc. with a new multi-year agreement granting Mattel rights to continue as master toy licensee for the DC Comics universe of characters. Under these terms, Mattel is granted unprecedented access to the DC Comics vault of characters, which includes more than a thousand DC Comics superheroes and super-villains, such as Batman, Superman, Wonder Woman, The Flash, Green Lantern, and The Joker. The deal continues Mattel’s support of DC Comics across its entire portfolio of core brands, including Hot Wheels, Matchbox, Barbie, Mattel Games, and Fisher-Price.

In addition to existing characters and content, the extension includes Mattel’s rights to produce toys based on future DC Comics films, animation, and TV projects that are developed and produced during the term of the agreement. Mattel is set to develop toy lines for two of Warner Bros.’ most highly anticipated theatrical releases: Batman v Superman: Dawn of Justice, which is set for a summer 2016 release, and the recently announced Justice League film to follow. [Read more...]

Status Media Heroically Debuts Hero Holder

Status Media has unveiled the Hero Holder, a mobile device holder featuring popular superheroes. The first Hero Holder will be a limited edition Marvel Spider-Man, available now for pre-sale in advance of The Amazing Spider-Man 2, which will be in theaters May 2. There will also be a super-limited, 1-in-100 variant of Spider-Man in his black costume, which can be found exclusively at ToyWiz.

The Hero Holder comes with two sets of bendable arms that can hold any size mobile device or tablet—vertically or horizontally—including iPhones, Android mobile phones, full sized or mini-iPads, Kindles, or any tablets made for kids or adults. Chargers can easily plug into devices when in the Hero Holder, which will be produced with Wicked Cool Toys. Current licensors offering creative support for the product include Marvel, DC, and WWE.

Warner Bros. Interactive Launches New Batman: Arkham Origins Games

Batman.ArkhamWarner Bros. Interactive Entertainment and DC Entertainment have released Batman: Arkham Origins. Developed by WB Games Montréal, the game is based on DC Comics’ core Batman license, and introduces an original prequel storyline in which a young, unrefined Batman faces the defining moment of his early career, and sets his path to becoming the famous Dark Knight.

Batman: Arkham Origins, in which Batman is hunted by eight of the deadliest assassins from the DC Comics Universe, is available for PlayStation 3, Xbox 360, Wii U, and Windows PC. New to the franchise is a multiplayer mode, developed by Splash Damage, which allows friends and foes to engage in online play that blends traditional Arkham gameplay with those of third-person shooter mechanics.

Also available now is Batman: Arkham Origins Blackgate, a companion game developed by Armature Studio, which brings core Batman Arkham pillars to the PlayStation Vita and Nintendo 3DS handheld formats. It allows players to continue the storyline of the console game.

Players looking to extend their gameplay experience can buy the Batman: Arkham Origins Season Pass, comprised of five of the game’s upcoming downloadable content packs. The Season Pass is available on the PlayStation Network, Xbox Live online entertainment network from Microsoft, Nintendo eShop, and Steam.

DC Collectibles Announces “Con Exclusives” for New York Comic-Con

poisonivyDC Collectibles, the high-end toy and collectible line from DC Entertainment, has revealed two new “con exclusive” products that will only be available for purchase at New York Comic-Con 2013.

The first is a Super Best Friends Forever: Poison Ivy PVC Figure, designed by Lauren Faust and sculpted by Irene Matar. Super Best Friends Forever is from the popular interstitial shorts shown during DC Nation on Cartoon Network. Poison Ivy measures approximately 6.625 inches tall.

The second con exclusive is a DC Comics Super Heroes: Hal Jordan & Saint Walker Action Figure 2-pack sculpted by Robert Lynders. This set is the latest in the 3.75-inch scale. The 3.75-inch action figures continue to be a must-have con exclusive from DC Collectibles.

Check out DC Collectibles’ blog for more information.

Mezco Unveils Batman Classic TV Series Mez-Itz Toys

mezco_2Mezco Toys has partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, to produce a Mez-Itz line of toys and vehicles based on DC Comics 1960’s Batman classic TV series.

Mezco will debut Batman toys, including the Batmobile, along with a line of Batman and Robin Mez-Itz based on the actors who portrayed them. Mezco will also produce Mez-Itz of The Joker, Catwoman, The Riddler, and The Riddler’s Thug.

Mezco will reveal these new products to the general public for the first time on June 25 from 11 a.m. to 1 p.m. at the Ripley’s Believe It Or Not Odditorium on 42nd Street in New York City. The first 200 people to come view the display dressed as their favorite Batman classic TV series character will receive a free Mezco DC Universe Mez-Itz, as well as a discount for entry into the Odditorium.

Mezco’s first wave of Batman classic TV series products will hit stores in July, and a sneak preview will be available at San Diego Comic-Con at Mezco’s booth.

Uglydoll Teams up with DC Comics for Superhero Toys and Accessories

Pretty Ugly, LLC and Warner Bros. Consumer Products, on behalf of DC Entertainment, announced that they have entered into a co-branded 1209collaboration with DC Comics Super Heroes and Uglydoll characters. Gund, a division of Enesco, will produce a diverse range of colorful and collectible superhero plush based on the DC Comics and Uglydoll character universes. The initial release this fall will be a trio that includes two versions of Ice-Bat as Batman and Babo as Superman.

The plush characters will be offered at retail and will be available through Diamond Comics and a broad range of retailers. Funko is also set to offer a collection of vinyl figures based on the DC Comics and Uglydoll plush collaboration during the holiday season this year. Additional categories of merchandise and collaborative characters will be announced in the coming months.

Gund will be previewing their new collaborative plush merchandise at the summer Gift Shows and ASTRA show in June. Diamond Comics will be exhibiting at San Diego Comic-Con in July and in their infamous Previews catalog. Funko and others will launch merchandise in time for the holiday season.

Target Corp., WBCP Team Up for Justice League Merchandise

Batman Snack Cup

Batman Snack Cup

Target Corp. and Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, have teamed up to introduce a summer collection of exclusive Justice League merchandise. The summer collection was inspired by DC Comics—The New 52 comic book character designs. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes—Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman, and Wonder Woman—the summer collection will launch at all U.S. Target stores and on Target.com beginning May 19.

The summer collection was co-created by the Target and WBCP design teams and features contemporary and nostalgic, vintage-inspired graphics and designs. With more than 50 summer products available exclusively at Target, guests will see the collection come to life in home, stationery, sporting goods, and lawn and garden. Some of the more unexpected items include melamine dinnerware that features a purple and pink-clad Wonder Woman; an apron that transforms the cook into Batman; sand toys that will help beach-goers create Gotham City; and children’s Batman, Wonder Woman, and The Flash beach towels that double as capes. [Read more...]

Mezco to Create Figures Based on the Batman Classic TV Series

Mezco Toys is partnering with Warner Bros. Consumer Products, on behalf of DC Entertainment, to produce toys and vehicles based on the classic 1960′s Batman Classic TV Series.

The Mez-Itz line will feature the likeness of the actors from the series such as Adam West and Burt Ward, famed for their portrayals as the dynamic duo, Batman and Robin.

Mezco’s Mez-Itz line will also debut the Batman Classic TV Series toys, including the Batmobile. While the Batmobile appeared throughout the Batman comic books, the iteration designed by George Barris for the classic TV series was radically different and quickly became a fan favorite. Batman and Robin both fit in the Mez-Itz Batmobile, as do most other Mez-Itz figures. [Read more...]

Parents Get a New, Not-So-Secret Headquarters with Launch of DC Comics Fan Family Blog

Fans both young and young at heart will get even more of the iconic characters they love as DC Entertainment unveils the DC Comics Fan Family blog. This new family-friendly site is designed to deliver the best of the celebrated super heroes, including Superman, Batman, and Wonder Woman, with a slew of family-oriented content for parents to share with their kids.

The DC Comics Fan Family blog will serve as an online hub for all DC Entertainment family-friendly news and information and offer readers a variety of content including DC Comics-themed activity sheets, DIY craft projects, guest blog posts featuring DC Comics talent, and the chance for fans to see their own artwork featured with a variety of creative submission contests.

The blog will also feature the recently announced nationwide contest with Capstone, “Be a Super Hero. Read!” in which students in grades three through six are encouraged to write about the real heroes in their lives.

To learn more about the DC Comics Fan Family blog, visit www.dccomicsfanfamily.com.

The Dark Knight Goes Digital: Sakar International Launches Batman-Themed Electronics

As movie-goers wait with anticipation for the epic conclusion to the Dark Knight trilogy, Sakar International, in partnership with Warner Bros. Consumer Products on behalf of DC Entertainment, has announced the debut of its new line of Batman electronics and accessories to commemorate the release of Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, which hits theaters and IMAX nationwide on July 20.

Kids of all ages will love being summoned to start their day with the Batman Alarm Clock Radio that projects the Bat-Signal on the wall or ceiling. Also sure to delight, the 3-in-1 Digital Camera offers still, video, and web-cam capability with three interchangeable face plates, while the Digital Video Recorder makes it quick and easy for users to film their own action scenes. The three-piece Batman Adventure Kit includes adventure necessities, such as a 35mm camera, flashlight, and binoculars. No super hero is complete without a stealthy communication device, and Sakar’s set of two Batman Walkie Talkies keep everyone in contact with push-to-talk buttons and built-in Morse code options.

Available at Toys R Us, the Batman product line features vibrant, high-resolution graphics and durable construction to withstand any high-flying super hero adventure.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.