China Toy Fair


LEGO Group Launches Movie Maker App

LEGO Group, in conjunction with Warner Bros. Consumer Products and DC Entertainment, has launched the LEGO DC Super Heroes Movie Maker app on the iTunes App store. The app allows users to create their own stop-motion movie featuring some famous superheroes. The simple tools and guides make it easy to shoot, edit, and add music on an iPhone. and save it to your camera roll to share.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.”

DC Direct Re-Launches as DC Collectibles

DC Entertainment’s collectibles product line, DC Direct, has been re-launched as a new brand: DC Collectibles. Next month, DC Collectibles will expand its online store to offer its entire product line for sale on the web, in addition to the line’s primary availability in comic book retail locations. To purchase a product in-store, the website will provide information for the closest retail location that carries a particular DC Collectibles product.

As part of the DC Collectibles online sales expansion, two online-exclusive products will be offered and a new line of custom prints will only be available online. First is a Flashpoint Action Figure Box Set including Batman, Wonder Woman, The Flash, and a previously unreleased Emperor Aquaman. The set also include a $500 Wayne Casino Poker Chip. The second is a Heroes of the DC Universe: Blackest Night Green Lantern and Sinestro Bust. The new online prints will represent different graphical and artistic themes, branching out beyond comic book artwork.

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Batman Live Worldwide Arena Tour Coming to North America

After a tour throughout the United Kingdom, Europe, and Latin America, Batman Live is coming to North America September 5. Written by Allen Heinberg and produced by Nick Grace of Water Lane Productions, Batman Live features stunts, pyrotechnics, illusions, and video screen sequences. The 42-member cast delivers a two-hour show and includes a new original storyline featuring Batman, Robin, Alfred the Butler, and additional characters such as, The Joker, Catwoman, The Riddler, Harley Quinn, and more.

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Green Lantern Toys Showcased at Toy Fair

Warner Bros. Consumer Products (WBCP) is gearing up for the June 17 release of Green Lantern with a worldwide licensing program led by DC Entertainment’s master toy licensee, Mattel.

The video above shows some of the company’s Green Lantern products showcased at Toy Fair. Mattel’s multi-category Green Lantern toy line will include basic and deluxe action figures, figure/vehicles, role-play, play sets, games, puzzles, and vehicles.

Warner Bros. Announces Licensees for Green Lantern

Warner Bros. Consumer Products (WBCP) has announced the worldwide licensing program for Warner Bros. Pictures’ Green Lantern, to hit theaters June 17. The program will be led by DC Entertainment’s master toy licensee, Mattel.

Mattel will debut a toy line that will include the Green Lantern Ring Blast Jet Figure & Vehicle, the Green Lantern Battle Shifters Figures, and the Green Lantern Movie Masters Figures. The company’s multi-category toy line will include basic and deluxe action figures, figure/vehicles, role-play, play sets, games, puzzles, and vehicles. Each basic action figure will come with a Green Lantern ring that can make kids feel as if they have been “chosen” to be a Green Lantern, too.

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Green Lantern Toys to Come from Pressman

Pressman Toy Corporation has announced a deal with Warner Bros. Consumer Products, on behalf of DC Entertainment, for a line of games based on Warner Bros. Pictures’ upcoming 2011 film, Green Lantern. The movie will release June 17, and Pressman’s games based on the movie will be available at retailers nationwide in May.

The line will include skill, action, and strategy games for kids of all ages, each retailing for under $20. The Green Lantern Quickshot Game tests dexterity, instructing kids to load up their shooters with marbles and pop out the Green Lanterns. Additional games are currently in development.

Green Lantern stars Ryan Reynolds (X-Men Origins: Wolverine, The Proposal) in the title role as the newest member of the Green Lantern Corps. The film also stars Gossip Girl’s Blake Lively, as well as Peter Sarsgaard, Angela Bassett, Tim Robbins, and more.

The Toy Book Toy Report-9/14/09

The Toy Book Toy Report-9/14/09:  To view click here.