COMMENTARY: What We Talk About When We Talk About Why Boys Don’t Play with Dolls on TV

NBWQDQUTdfblBOa-580x326-noPadIn a perfect world, toys would be toys and there would be no grand toy judge to pound his or her gavel and declare which ones are for boys and which are for girls–okay, that doesn’t actually happen, but rarely do kids get to decide which toys they want to play with before it’s already been preconceived as a boy or girl toy.

There have been many strides made towards creating toys that intend to promote gender equality—just check out this commentary, New Toys Inspire Girls to Cross Sterotypical Boundaries, from Alexi Velasquez, or, Dolls for Boys Are a Sign of the Times, from our own Phil Guie. Yet it seems that toy companies continually miss the mark.

Pinkifying “boy” toys doesn’t close a gender gap, and marketing toys that have previously been deemed “boyish” in a way that will appeal to girls may be smart for sales, but it’s important that we look beyond the toys themselves, and at the advertising campaigns that drive them. That’s where we really see the effect that it has on the way kids play. [Read more...]

COMMENTARY: So Long Spice Girls–Introducing The Beatrix Girls

There were the Dixie Chicks, the Spice Girls, and even The Pussy Cat Dolls. But now, there’s an all-new girls’ band with its sight set on taking over the world—The Beatrix Girls. If you haven’t heard of this 12-inch fashion doll phenomenon (similar to the likes of Monster High dolls and Barbie), it’s a line of collectable pop star dolls that create, sing, and play their own original music.

The Beatrix Girls BandLark, the fiery redhead and bassist of the band, loves extreme sports like surfing and snowboarding, but most of all she loves making music with her best friends, The Beatrix Girls. As all of the girls flaunt their own style, Lark loves to be dressed up in ripped jeans, combat boots, and pretty much anything that’s not pink. She is, for many reasons, my favorite, but I wouldn’t go as far as to say that she was my inspiration in dying my hair red—or would I? [Read more...]