China Toy Fair


GoldieBlox Joins the 88th Annual Macy’s Thanksgiving Day Parade

GoldieBlox FloatGoldieBlox will bring its design and engineering toys to life at the 88th Annual Macy’s Thanksgiving Day Parade. The toymaker’s new float, titled The Girl-Powered Spinning Machine, will transform GoldieBlox toys into larger-than-life form in an elaborate, creative, and brightly colored machine.

“The Macy’s Thanksgiving Day Parade is an iconic celebration and we’re thrilled to join the line-up this November with the first-ever float that is specifically designed to showcase the principles of engineering,” said Debbie Sterling, the founder and CEO of the company. “Macy’s Parade floats are the ultimate engineering spectacle, and relatable to kids everywhere. We can’t wait!”

The engineers and craftspeople at Macy’s Parade Studio worked closely with the GoldieBlox team to design and build the float as three distinct stages. It will use kid power to spin, pull, and rotate a myriad of elements from giant pinwheels and parachutes to jogging wheels.

COMMENTARY: New Toys Inspire Girls to Cross Stereotypical Boundaries

Some girls like to play with dolls, while others might enjoy more crafty activities. But some girls also want to take charge at an early age and are interested in subjects that are stereotypically dominated by men. Recently, there has been an emergence of toys that help young girls develop an early interest in areas such as business, math, and science, as toy companies follow the trend of encouraging young girls to follow their dreams to the career path of their choice.

Alexi.July24Fashion Angels will be launching a line of products this fall called It’s My Biz, designed to encourage tween girls to consider careers in business. Barbie launched Entrepreneur Barbie this year, drawing inspiration from female entrepreneurs who have started their own businesses, such as Rent the Runway, Girls Who Code, and Genuine Insights. Finally, Debbie Sterling, the creator of Goldieblox, created her product with the mindset of “disrupting the pink aisle” and building girls’ confidence in their spatial abilities to develop an early interest in math and science, areas usually dominated by men. [Read more...]

GoldieBlox Introduces GoldieBlox and the Parade Float

GoldieBlox.ParadeFloatThere’s a new addition to the GoldieBlox toy collection: GoldieBlox and the Parade Float, available now for pre-order at GoldieBlox.com for delivery by December 1, and rolling into Toys “R” Us stores nationwide this holiday season. Encouraging the growth of a female presence in the science, technology, engineering, and mathematics (STEM) fields, founder Debbie Sterling and GoldieBlox aim to introduce girls to the fun of building combined with the age-old pastime of storytelling, by offering an engineering role model who is smart, curious, and accessible.

The new main set, GoldieBlox and the Parade Float, features nine design ideas as well as a do-it-yourself project, and is compatible with all other Goldie Blox toys. Meanwhile, the new Blox + Bits Expansion Pack includes rods, blocks, and other extra pieces that fit both the original GoldieBlox and The Spinning Machine and GoldieBlox and The Parade Float sets, and allow kids to create even larger projects.

In addition, GoldieBlox has launched an online play gallery with stop-motion how-to videos starring little girl inventors. Fans can submit their own videos to be featured on GoldieBlox.com and the GoldieBlox YouTube channel.

GoldieBlox Builds a Foundation for More Female Engineers

Debbie Sterling creates a construction toy designed with girls in mind

What do Bob the Builder, Jimmy Neutron, and Bill Nye the Science Guy have in common? They all love engineering—and they are all male. Similarly, the construction aisles of toy stores are geared primarily toward boys, with blue and black boxes lining the shelves. Fear not, those of you with lady parts, GoldieBlox is here to inspire girls to tinker their way into the male-dominated world of engineering.

Debbie Sterling, who earned her degree in engineering from Stanford University, decided to create Goldie Blox and the Spinning Machine, a construction toy specifically designed for young girls, two years ago. At one of Sterling’s “idea brunches,” where she and friends would get together to share their ideas over breakfast, the wheels started turning for the CEO when a fellow female engineer explained how playing with her brothers’ hand-me-down Legos influenced her. Having grown up with only a sister, Sterling was never exposed to construction toys as her parents never thought to venture into the boys’ toy aisles. “That morning, it hit me like a lightening bolt. I was sitting in that room and realized this is my life calling, as corny as it sounds,” she says. [Read more...]