China Toy Fair


Target Introduces New Features to Aid Holiday Shoppers

Target, along with Denise Albert and Melissa Gerstein of “The Moms,” have outlined some helpful tips for navigating Target’s toy aisles this holiday season.

  • Target’s Top 20 toys will feature easy and convenient QR codes that can be scanned to purchase the toy directly from a mobile device and ship it for free to anyone, anywhere in the U.S.
  • Shoppers can browse thousands of toys and organize their must-haves into a special Target Digital Wish List that is shareable instantly via email with family and friends.
  • Target stores will feature color-coded aisles to help shoppers save time and make it convenient to shop by gender or age. For instance, some aisles are color-coded pink aisles to point shoppers in the direction of girl products or blue for boy items. Toddler appropriate toys are designated by yellow aisles.