On November 9, BookPeople book store, located in Austin, Tex., hosted the official launch party for Diary of a Wimpy Kid: The Ugly Truth, the fifth installment in the book series. The Diary of a Wimpy Kid “Parking Lot Party” attracted more than 1,600 people, including the books’ author and illustrator Jeff Kinney and Wimpy Kid actors Zachary Gordon and Robert Capron.
Among the free family-friendly activities was a life-size version of Pressman Toy’s Diary of a Wimpy Kid Cheese Touch Board Game, co-created by Kinney. In the board game, kids laugh and talk as they face creative, social, and intellectual challenges. The player who successfully gets inside everyone else’s heads wins, but wrong answers could get players stuck with the moldy cheese that was found on the basketball court.